Archive for the ‘Corporations’ Category
How To Create A Facebook Fan Page [VIDEO]
[Originally posted on jesseluna.com]
Facebook Pages allow businesses and individuals to create rich branded pages within Facebook. Every major brand in the world is running to build engaging and “sticky” pages on Facebook, because that’s where the people are.
Are your customers, non-profit supporters, constituents, and neighbors on Facebook? You betcha. So why not give them an opportunity to connect with you and your brand?
This tutorial will show you how to get started on building your own Facebook Page (I refer to them as “Fan Pages” in the video). This is Part One of the Facebook Fan Page project so make sure you bookmark this page, subscribe to the email blog posts, and/or subscribe to the RSS feed to keep track of further developments.
Your feedback is golden. I love Comments like a fat kid loves cake.
And don’t forget to view the full Transcript below.
Transcript
[Music]
Hi this is Jessse Luna. Today I’m going to show you how to create your own Facebook Fan Page.
First go to Facebook and get logged in then navigate over to the “Ads and Pages” link and click on that.
I just clicked on that. You’ll see a couple of the other Fan pages that I’ve created.
We’re going to create a new page so click on the Create a Fan Page button [Create Page].
This will take you to the Create A Fan Page [Create a Page] site [page].
And we are going to select “Local Business.” Select the type of business. This is going to be a Store.
Now we put the name of the page [typing]
And I put in “Handmade Tesoros” is the name here.
I select that I am the official representative
And now I’m ready to create the official page
I click on the button
And there we are, we’ve already gotten started. We now have a Facebook Fan Page.
Now it’s time to configure it and make it look pretty.
So let’s start with adding a nice picture here.
We go up and click on the Edit Picture. We’re going to Upload a Picture.
Now we’re going to browse and navigate to the picuture that we’re going to upload.
There it is.
[Picture is uploading] The ideal size for a picture is 200 width by 600 height.
Although you can use different shapes if you like.
But this is a nice size because if fills up that whole left side of the page.
You can see that is really nice and it takes full advantage of the space that is available there.
Now we have our Handmade Tesoros logo there.
We’re ready to do some more configuration so we’re going to go down to the Edit Page
And click on the Edit Page link.
And I just want to take a look at some of the Wall Settings.
The important section is to make sure these are all checked on here.
And these are the Fan Permissions.
And this will help you get your fans more activated in things that are going on with the Fan Page.
It’ll allow them to post photos, videos, and links on there.
You want to make sure that that’s turned on.
The second thing we want to do is to add the Static FBML application.
So I’m going all the way to the bottom of the page where it says “More Applications.”
And I’m clicking on the Static FBML page [link].
Now what you do is you go up and click on the “Add To My Page” link.
And I just clicked on that.
Now I select the page that I want to add it to. I select “Handmade Tesoros.”
And I can Close that and it’s been added.
Now I’m navigating back to my page. I just hit the Back button [on browser].
And I’m ready to go back to the pages.
[Navigating]
I took the long way there
And now I’ve done some very basic configuration. We added our picture
and we added this strange FBML section to our fan page.
The last thing we want to do on this uh part of the video is to
update the little information section
Right where it says “Write something about” and then your page name.
And we’re just going to go in there and put a description.
And that’s saved. You just have to enter it.
And then we’ll get back in the next video and learn how to configure the FBML section.
[music]
Posted in Corporations, Facebook, How-To, Marketing, Promotion, Small Business, Social Media, Training, Uncategorized, Video | 
Tags: Configure, Facebook, Facebook Page, Fan Page, FBML, How-To, Tutorial | 
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iPhone as a Promotion Machine
I love promoting awesome people, great causes, events, and organizations/businesses that are doing interesting things. My favorite tech tool to help me do this is the Apple iPhone 3Gs.
There’s a reason the iPhone 3Gs is such a hot seller, it is a mobile promotion machine. I use it to check email on the road or at home when away from my laptop. I use it to take pictures that I post to my Twitter and Facebook status feeds and to various blogs. The built in video allows me to post to my YouTube Channel, post via email to my Posterous account, send short videos via 12seconds.tv, and to live stream using Qik.com and UStream. With this single tool, I can immediately share what’s going on with my life or at an event.
Here’s an example of how I used my iPhone for shameless self-promotion. A couple of months back, I noticed Nancy Rodriguez’s Twitter update where she mentioned that she and the crew from Q1047, the local Hip-Hop and R&B station, where going to be live broadcasting from a nearby McDonald’s. It was around 7am so I grabbed a fast shower then zoomed over to McDees. I had chatted with Nancy before via Twitter so it was great meeting her and the rest of the Rico and Mambo show. I took a couple of photos of them in action, posted the pictures to Twitpic and Twitter, spoke to Nancy, then headed back to go home.
Now, I’ve been listening to Q1047 since I moved to Ventura County and it’s my favorite station. So I was glad to post pictures and tweet about them on Twitter. But as I headed back to the car I realized that I could have plugged my new online blogging course. So I decided to grow a sack and went back to ask Nancy to send a shoutout to my BuildYourFanBase.com readers and she kindly did so.
Fifteen minutes after I left the live broadcast, I had uploaded the video shoutout to YouTube and had already tweeted out a link to my blog post on the event. Minutes later Nancy retweeted the link and gave my blog and new blog class an on-air shoutout.
Now that’s promotion at the speed of light!
Do you have any other mobile promotion tech tools that you swear by?
[Cross posted to www.jesseluna.com]
Posted in B2B, Corporations, Facebook, How-To, Local Businesses, Marketing, Promotion, Small Business, Social Media, Training, Ventura County |
Tags: Apple, Facebook, iphone, Marketing, McDonalds, Nancy Rodriguez, Posterous, Promotion, q1047, qik, Santa Paula, Ustream.tv, Video, YouTube |
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Don’t Muddle Your Brand with Bad SEO
There’s nothing wrong with using search engine optimization (SEO) techniques. In fact, Twitter recently changed its pages to use more SEO friendly page titles to get better “Google juice.”
But if that’s your only focus then you can end up going down
some unsavory paths.
There are large companies out there that will help your site improve its Google rankings by creating multiple blog sites, each containing blog posts on various random topics (because they serve many different clients), and include links back to your site.
In the long run, this strategy will not serve you.
Sometimes the “SEO-optimized” blog post will end up complete gibberish because it’s main job is to associate a set of keywords back to the main client site.
It might help your Google search rankings for a bit, but it will mostly help damage your brand.
Nowadays, blogging is easier than ever. Use your blog to share your expertise and attract fans. Remember, content is still king.
[Photo courtesy of @Vermyndax via his blog]
Posted in Corporations, How-To, Marketing, Small Business, Ventura County |
Tags: Brand, Organic, Search Engine Optimization, SEO, Techniques |
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Social Media Is People!
The revolutionary part of social media is that it takes offline ways of doing business – networking, one-on-one communication, relationship building – and offers an online way of building and fostering them.
This is a fundamental shift in the way companies sell and market online.
In this new sales and marketing world, “leads” and “eyeballs” will now be seen as “people” and “fans”.
The only way social media will go away is the way the “e” fell off of “e-business.” Social media will be folded into the way all companies conduct business.
Posted in Corporations, Marketing, Promotion, Small Business, Social Media |
Tags: Marketing, People, Relationships, Social Media |
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Twitter as the Largest Trade Show
I recently had “the Twitter talk” with the CEO of a high tech B2B company. His one main question was, “Will Twitter help us make money?”
My response was that B2B companies should not look to Twitter as a way to sell widgets, but to view it as a trade show.
At a trade show:
- Conversations and actions are focused on building relationships
- Outcomes are evaluated on a long-term basis, not a quick hit
- Strong partnerships are the greatest financial reward. In the CEO’s business, a new vendor can mean millions in sales per year
- It’s a great place to share the company’s brand and personality
- To get the most out of a show, you have to engage participants or you will get lost in the crowd
So there is a reward at the end of the Twitter rainbow for B2B companies. But it takes time, work, and a decent strategy.
Oh, and don’t forget the swag.
Posted in B2B, Corporations, Local Businesses, Los Angeles, Marketing, Promotion, Small Business |
Tags: B2B, Social Media, Trade Show, Twitter |
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IKEA Case Study Video – Building a Fan Base on Facebook
I’ve been buying IKEA furniture since the company first opened its doors in California. So when a Twitter friend tweeted about an IKEA social media case study video, I had to take a look.
IKEA ran a promotion this Fall on Facebook to engage its customers and fans. By cleverly using the picture-tagging feature built into Facebook, they drew in over a thousand friends for one of the store owners, Gordon Gustavsson, and spread awareness of IKEA’s products.
The IKEA promotion, as described in the video below, had three key features that made it engaging and memorable:
1) Easy – For Facebook users, the promotion was simple. All they had to do was friend Gustavsson then tag pictures. There were no spammy applications to install in order to participate and share with other Facebook friends.
2) Interactive – It required fans to keep an eye out for new showcase pictures so they could rush to them and be the first to tag a furniture item.
3) Clearly Defined – Facebook fans knew the rules of the promotion – that there would be limited number of showcase pictures to tag and that they had to be first to tag them to win.
I don’t have the numbers on the overall reach of the promotion, but engaging over a thousand fervent fans on Facebook is great way to build a fan base.
Did YOU hear about the IKEA promotion before this blog post? What would YOU have done to extend the reach of this promotion if you were in charge of the campaign?
