Archive for the ‘Social Media’ Category

[This item was cross-posted at jesseluna.com]

One of my themes for 2010 is Own Your Content. In that light, I’m sharing the Amazon.com review I did of Aaron Brazell’s WordPress Bible.

Here is the text of my Amazon review for the WordPress Bible:

I’ve been developing Web sites for over 12 years and jumped into WordPress design about two years ago.

This book will help me super charge my development. Having come from a .Net developing background, I’ve only been tweaking PHP code and using software to create 80% of my new theme code. This book will give me the tools to further explore the code and learn how to do things from scratch.

In addition, the WordPress Bible provides great sets of “cheat sheets” to help figure out some of the complexities of theme layouts, the dreaded loop, and other structures.

I’ve also been Alpha testing the WordPress 3.0 code and the contents of the book are still highly relevant. In fact, I’ve never used the WordPress MU functionality but will take the tips and information in this book to help direct me on the 3.0 multi-site setup which is still being developed.

I highly recommend this book for anyone interested in taking their blogs to the next level and for WordPress designers and developers. I can’t wait to use the book to get under the hood of my next project and super charge that sucker.

* Direct link to my Amazon Review Feel free to “Like” it or leave a comment there.
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As you decide where to spend your hard-earned money, I recommend the WordPress Bible for WordPress developers and theme designers. WordPress beginners (non-developers) might have trouble understanding it so you should browse through the book before buying it.

I would have liked to have seen more information on adding video to blogs since I’m a lifestreamer and do a lot of video. But photo bloggers will be happy since the book does have a special section for them.

I tweeted a link to this image on Posterous when I went to purchase the WordPress Bible. Despite Chuck Norris’s will, I only purchased the WP Bible.

Shameless Affiliate link so you can buy a copy or three:

(Note/reminder: The Chuck Norris book is not included, although it really wants to be)

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I love promoting awesome people, great causes, events, and organizations/businesses that are doing interesting things. My favorite tech tool to help me do this is the Apple iPhone 3Gs.

There’s a reason the iPhone 3Gs is such a hot seller, it is a mobile promotion machine. I use it to check email on the road or at home when away from my laptop. I use it to take pictures that I post to my Twitter and Facebook status feeds and to various blogs. The built in video allows me to post to my YouTube Channel, post via email to my Posterous account, send short videos via 12seconds.tv, and to live stream using Qik.com and UStream. With this single tool, I can immediately share what’s going on with my life or at an event.

Here’s an example of how I used my iPhone for shameless self-promotion. A couple of months back, I noticed Nancy Rodriguez’s Twitter update where she mentioned that she and the crew from Q1047, the local Hip-Hop and R&B station, where going to be live broadcasting from a nearby McDonald’s. It was around 7am so I grabbed a fast shower then zoomed over to McDees. I had chatted with Nancy before via Twitter so it was great meeting her and the rest of the Rico and Mambo show. I took a couple of photos of them in action, posted the pictures to Twitpic and Twitter, spoke to Nancy, then headed back to go home.

Now, I’ve been listening to Q1047 since I moved to Ventura County and it’s my favorite station. So I was glad to post pictures and tweet about them on Twitter. But as I headed back to the car I realized that I could have plugged my new online blogging course. So I decided to grow a sack and went back to ask Nancy to send a shoutout to my BuildYourFanBase.com readers and she kindly did so.

Fifteen minutes after I left the live broadcast, I had uploaded the video shoutout to YouTube and had already tweeted out a link to my blog post on the event. Minutes later Nancy retweeted the link and gave my blog and new blog class an on-air shoutout.

Now that’s promotion at the speed of light!

Do you have any other mobile promotion tech tools that you swear by?

[Cross posted to www.jesseluna.com]

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YouTube allows you to create a custom video player but the process doesn’t include an easy way to set the player size. I’ll show you how to do both.

Create the custom player
You can create a custom player by logging into your YouTube account then selecting “Account” link next to your user name at the top right of the page.

From the Account page, click on the “Custom Video Players” link under the “More” column.

Click on the Create Custom Player button, add the player name and description, select the layout, then select the video(s) you want to include. If you want to create a player for only one video or for a specific group then you can save what you have at this point and create a Playlist with those videos. Otherwise, select the video(s) that you want to include in this player.

Click on the “Select” button once you selected the videos(s) to include in the player.

Once things look good, click on the “Generate Code” button then you’ll see the Embed Code box with the HTML code in it.

At the time of this post, the default player size is 416 by 337 pixels. You probably noticed that the Create a Custom Player process never allowed you to set the player size. I’ll show you how to edit the code so you can get the right player size.

Edit the Embed Code
Copy the Embed Code and paste it into a Notepad or Text file for now. Now, we’re going to change four parts of that code, the two “width” and two “height” parameters which are both 416 by 337 respectively.

To avoid strenuous math at this point, I included a data table that has the width and height at different percentages of the original player size. So if you want the player to be around 300 pixels wide, you’ll need to set the height to be around 240 pixels, based on the chart below.

Final Steps
Now that you have the desired width and height, change those values in the Embed Code then add the entire code to your blog. If it doesn’t fit correctly, revisit the table above and find a combination that works for you.

You just learned how to create and resize a custom YouTube Player!

[Cross posted on jesseluna.com]

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There are so many blog templates and so little time. So it’s understandable why many bloggers stick with “out of the box” template designs.

But here are the top reasons you should have a well-designed custom header image.

A custom header image allows you to:

1. Establish your brand
2. Tell visitors where they are
3. Establish identity

Establish Your Brand

Your customer header image should match your other Web site, print, and offline marketing designs. This consistency helps to reinforce your overall company and/or personal brand.

Mari Smith, Facebook and Twitter marketing expert, exemplifies this branding concept. Below, notice that her Twitter profile and “Why Facebook?” blog both use the same colors, background design, similar pictures, and both use her “blinged out” M logo.

Mari Smith uses consistent design elements to establish her brand

Mari Smith’s Twitter profile also reinforces this same brand. Consistency FTW!

Mari Smith uses same branding elements on Twitter to reinforce her brand

Tell visitors where they are

There are over 100 million blogs on the Internet so it is important that your blog visitors know where they are. The easiest way to do this is to put a big honkin blog title on your header image. Mari Smith’s blog is named “Why Facebook?” It’s clear, it’s obvious, and it eschews obfuscation (avoids confusion).

Search engine optimization tip: Make sure you have your blog title as text on other parts of your blog design. This will help search engines, like Google, index it as a crucial keyword phrase. That way, if someone searches over your title, it will have a great ranking and hopefully show up towards the top of the search results. This is less likely to happen if you only use the text on the image.

This blog is named “Build Your Fan Base”, so I make sure to have this show up as part of the standard blog template text at the top of the page to take advantage of this optimization.

Establish Identity

If you have several blogs, Web sites, and social networking presences (Twitter, LinkedIn, Facebook, Flickr, etc.), it is important to establish your identity early on. I distinguish between Brand and Identity because you could have a corporate brand for a blog (any many blogs) but a personal identity for the blogger.

How many times have you visited a blog, read through some of its great content then scanned the site only to realize there was no name attached to the blog? This is a huge lost opportunity.

To establish identity via your blog header, use a photograph of yourself and make sure your name is on the header. If you do have several Web presences, go the extra step and make sure your photograph matches the other sites. Having a similar expression and wearing similar color clothing help make things that much more consistent. I use the same image on my Twitter profile as I do on this blog to keep things easy and so I don’t have to shop for a dozen light grey shirts.

Summary

To maximize your blog, use a customer image header that reflects your brand, tells visitors immediately where they are, and also announces your name and mug to the world. If you use this trifecta of tips, you will surely be on your way to building a valuable and lasting fan base.

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The revolutionary part of social media is that it takes offline ways of doing business – networking, one-on-one communication, relationship building – and offers an online way of building and fostering them.

This is a fundamental shift in the way companies sell and market online.

In this new sales and marketing world, “leads” and “eyeballs” will now be seen as “people” and “fans”.

The only way social media will go away is the way the “e” fell off of “e-business.” Social media will be folded into the way all companies conduct business.

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