Archive for the ‘Ventura County’ Category

This presentation trick uses QR Codes, those funny little scrambled bar code looking things that you’re now seeing all over the place. Smart phones with QR Code scanners can scan these QR Codes and be taken to the associated web address that are embedded in the code.

What we’re going to do is to add QR codes to a presentation, then allow your audience to scan or link to a mobile version of your presentation. That’s right, they’ll have the presentation in their hands and don’t have to do things like take pictures of the screen or re-type every single note into their laptops.

This is how to do the trick:

1) Create a special link for your presentation. I use the “Pretty Links” plugin in WordPress to generate these redirecting links. For example, if I have a presentation for the Santa Paula “Good Morning Santa Paula” event, I’ll make the link be: “http://www.jpluna.com/gmsp.” Using Pretty Links, I can direct the link to anywhere I want on the Web, including pages that are not on my JP Luna Media site.

If you use something like Pretty Links, you can also build in tracking codes but that’s an advanced topic. If you don’t have Pretty Links, you can create a Web page that uses that name and do a Meta Refresh to the new presentation Web location or use your other preferred redirect method.

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2) Create your Power Point presentation then generate a new QR Code that redirects visitors to your custom web address. You can use my QR Code Generator tool to create the QR Code. Yes, now you’re starting to understand the full extent of my geekiness.

Snapshot of QR Code Generator tool

3) Upload your Power Point presentation to Slideshare.net. This puts your presentation online immediately. Slideshare is a great tool because it has a strong social component and it works well on most smart phones.

4) Go back to your Pretty Links setting or your Web page redirect resource and make the pretty link redirect to the new slideshare.net web address for your presentation. The slideshare.net link will be something like “http://www.slideshare.net/yourusername/your-presentation-title” where “yourusename” is your Slideshare username and “your-presentation-title” is a portion of your presentation title.

5) At the beginning of the presentation, tell your audience that they can view the presentation on their mobile devices either by scanning the QR Code OR by typing in the pretty and shortened link into their mobile devices. This will direct them to a great mobile version of your Slideshare presentation and they can focus on your message and not on writing down everything they see on the screen.

Want to try a QR Code Scanner for you iPhone? So far, my favorite scanner is the ATT QR Code Scanner. You can either look for it in your iPhone’s app store or you can link to the online iTunes store. If you already have another QR Code scanner and want to try this one out, you can scan this code and it will take you to the app on your phone. This is a good example of why QR Codes are powerful.

Scanning a QR Code using and iPhone

It’s hard to describe the glee that shows up on people’s faces when they see the presentation on their mobile devices. This is especially true if their geekiness is rewarded for having a QR Code scan application on their mobile device.

First page of the presentation:

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Note, I found that embedding Slideshare on a WordPress page/post works fine for Web visitors using regular PCs, but it will only show a link to the Slideshare presentation on mobile devices. Clicking the link takes the user to the Slideshare site that will then properly load the device. But that’s an extra click. That’s why I link directly to the Slideshare site now.

Would you like to see a VIDEO TUTORIAL of how I do this? If so, I will create a video once I get to a total of 100 retweets of this blog post, Facebook comments on the JesseLuna.com FB page and Facebook “Likes” on this post.

Resources:

• View the Good Morning Santa Paula presentation on Slideshare.net
• How to Add QR Codes to your blog (VIDEO)
• Create your own QR Code

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Email is still the killer app of the Internet. I wrote about unleashing your message a couple of months ago but forgot to include one important method – including social links. It’s easy to take email to the next level by adding social media friendly links to your messages.

In the example below, the EDC-VC (Disclaimer, I’m a business advisor there) is sharing information about an upcoming workshop for startups in the Ventura County, CA area. The EDC-VC uses Contact Contact for its email services.

Let’s take a closer look at the social links at the top of the email:

By adding an offline version of the email newsletter, you unlease the email content to be shared across the Web. That means allowing people to:

* Share it on Facebook. When someone shares an item on Facebook it will be added to their Profile page. Or, they can take the web URL and share it on any of their Facebook Pages.

* Tweet out a link on Twitter. You don’t even have to be active on Twitter to allow people to share links to the offline version of your email newsletter! I just tweeted out a link to the email below. Wouldn’t you want someone with over 8400 followers to be sharing your content?

I customized the default message that Constant Contact provided after clicking the little Twitter button. Here’s the tweet:

* Post to LinkedIn. More and more business users are posting information to LinkedIn. For some, LinkedIn is the only social networking site that they are allowed to post to during the work day so they like to share great and relevant content.

Viewing the email online

The other powerful link on this email message is the “Having trouble viewing this email. Click Here” section. By clicking the link, viewers are able to go to the online version of the site then use all their usual methods of sharing information. This is subtle feature but extremely powerful.

The power of content re-use

By adding social links to your email newsletter, you extend the reach of your message and are reusing that content for different platforms. How awesome is that?

Review

So if you’re building an email list for your business, I strongly suggest you look into any feature that allows you to share your content via social networks. It will help your messages run wild!

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At meet and greets, presentations, and during client meetings, small businesses are talking about Facebook. Facebook is quickly becoming the face of small business.

Why? I think there are three reasons why Facebook is now the third most important tool in the small business’s marketing arsenal:

1. That’s where the people are. Bank robber Willie Sutton was asked “Why do you rob banks?.” His famous reply was, “Because that’s where the money is.” The same thing applies to Facebook. With over 500 million users, Facebook is definitely the biggest watering hole on the planet.

2. Facebook fan pages are much easier to set up and update than Web sites. If you want to build a serious Facebook page you might need to hire some help. But for a basic setup you can crank one out in no time. Here’s a video tutorial on how to get started on your own Facebook page.

3. Facebook allows small businesses to reach out and directly connect with customers, with limited resources. I recently spoke to the owner of Bobbi’s Mexican Restaurant and Grill who manages to post menu updates every day at noon. She doesn’t pay anyone to do the posts, she does them herself. Small businesses have limited time, money, and personnel to do Web updates, so Facebook is a great way to push out information to a large group of hungry fans.

According to a Constant Contact poll reported by eMarketer, Facebook is the third most important marketing tool for small businesses.

The eMarketer article also points out that small business is actually adopting social media marketing slower than large companies.

Do you think it’s smart for small businesses to move to Facebook, or is that a recipe for disaster?

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I love promoting awesome people, great causes, events, and organizations/businesses that are doing interesting things. My favorite tech tool to help me do this is the Apple iPhone 3Gs.

There’s a reason the iPhone 3Gs is such a hot seller, it is a mobile promotion machine. I use it to check email on the road or at home when away from my laptop. I use it to take pictures that I post to my Twitter and Facebook status feeds and to various blogs. The built in video allows me to post to my YouTube Channel, post via email to my Posterous account, send short videos via 12seconds.tv, and to live stream using Qik.com and UStream. With this single tool, I can immediately share what’s going on with my life or at an event.

Here’s an example of how I used my iPhone for shameless self-promotion. A couple of months back, I noticed Nancy Rodriguez’s Twitter update where she mentioned that she and the crew from Q1047, the local Hip-Hop and R&B station, where going to be live broadcasting from a nearby McDonald’s. It was around 7am so I grabbed a fast shower then zoomed over to McDees. I had chatted with Nancy before via Twitter so it was great meeting her and the rest of the Rico and Mambo show. I took a couple of photos of them in action, posted the pictures to Twitpic and Twitter, spoke to Nancy, then headed back to go home.

Now, I’ve been listening to Q1047 since I moved to Ventura County and it’s my favorite station. So I was glad to post pictures and tweet about them on Twitter. But as I headed back to the car I realized that I could have plugged my new online blogging course. So I decided to grow a sack and went back to ask Nancy to send a shoutout to my BuildYourFanBase.com readers and she kindly did so.

Fifteen minutes after I left the live broadcast, I had uploaded the video shoutout to YouTube and had already tweeted out a link to my blog post on the event. Minutes later Nancy retweeted the link and gave my blog and new blog class an on-air shoutout.

Now that’s promotion at the speed of light!

Do you have any other mobile promotion tech tools that you swear by?

[Cross posted to www.jesseluna.com]

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[I originally wrote this during Thanksgiving of 2008 but this still applies today. I mention "fans" here but by that I mean super loyal customers.]

It’s great seeing all the Thanksgiving thank you messages on social network sites like Twitter and Facebook. So how can you say “Thanks” to your fans?

Here are two quick examples:

1. ROLL CALL

Internet Marketing expert Douglas Karr extended a special Thank You to all his blog Commenters by listing them on today’s blog post. He listed them in order of how active they’ve been on his site.

Wouldn’t you rather comment on a site that listens to you and appreciates your comments? I would!

Thank You message from Douglas Karr

2. MAKE YOUR FANS FAMOUS

Here’s an offline example of how to thank your fans. Make your fans famous and post pictures of them!

My favorite little burger place in Ventura, CA is BJ’s. They have great burgers and have lots of loyal customers. When the shop changed ownership, they wanted to keep the regulars coming back so they started posting pictures of folks. The picture below is a bit dark because it was raining but there were still people standing out there to look for their friends and relatives on the picture board.

Loyal customers can see thier pictures on BJ's fan board

Do you have any other great ideas for saying Thanks to your fans? Let me know in the comments.

Would you like to be a part of Build Your Fan Base? Post a link to one of your pictures and a link to your blog/site and I’ll post your picture to my new Fans Only page.

Thanks for reading and have a wonderful Thanksgiving to all who celebrate it.

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There’s nothing wrong with using search engine optimization (SEO) techniques. In fact, Twitter recently changed its pages to use more SEO friendly page titles to get better “Google juice.”

But if that’s your only focus then you can end up going down
some unsavory paths.


There are large companies out there that will help your site improve its Google rankings by creating multiple blog sites, each containing blog posts on various random topics (because they serve many different clients), and include links back to your site.

In the long run, this strategy will not serve you.

Sometimes the “SEO-optimized” blog post will end up complete gibberish because it’s main job is to associate a set of keywords back to the main client site.

It might help your Google search rankings for a bit, but it will mostly help damage your brand.

Nowadays, blogging is easier than ever. Use your blog to share your expertise and attract fans. Remember, content is still king.

[Photo courtesy of @Vermyndax via his blog]

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