Latino2 Conference Shifts Gears, Now Latino2 Tweetup

Latino2 Conference Shifts Gears, Now Latino2 Tweetup
Due to a number of factors, a great number of people (friends, supporters, participants) cannot make it this weekend to San Luis Obispo. But we still expect a very good group, so we have decided to hold a big meetup in town and postpone the formal event for early 2011 when more people can make it.

Come join the Latino2 speakers and organizers and Central Coast leaders to discuss the formal launch of LATISM 2012 and help us plan the Spring event.

Lunch is on us at the Native Lounge in San Luis Obispo — a truly unique dining experience — and the conversation will be good. We’ll meet at 2PM and stay as late as we have a crowd.

I’d like to personally thank everyone who has been so supportive of the Latino2 conference and the LATISM 2012 Initiative. I look forward to meeting with you at the tweetup and discussing how we can build this into a bigger event.

Tweet-up information

Native Lounge – San Luis Obispo
1023 Chorro Street
San Luis Obispo, CA 93401-3222

Saturday, Dec. 4, 2010 – from 2pm to 4pm (or later, as long as we have a crowd)

Lunch is on us!

Sincerely,

Latino2 producers and LATISM,
Jose Huitron @josehuitron
Giovanni Rodriguez @giorodriguez
Jesse Luna @jesseluna

Photo Credit: rx_kamakshi on FlickrLicense

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New Business Adventure in Ventura County

Ventura County coastline

I’m pleased to announce that I am now a business consultant for the Economic Development Collaboration in Ventura County (EDC-VC). I’ll be helping small businesses in Ventura and Santa Barbara counties formulate and clarify, their marketing, technology, and e-business planning.

This past Monday I did a presentation at the Moorpark Community Center as part of the Small Business Forum entitled “Marketing Your Business for Success.” I presented to almost 30 small business owners plus the Moorpark Mayor Janice Parvin, City Councilwoman Roseann Mikos, Ph. D., and Patrick Ellis, President of the Moorpark Chamber of Commerce. It was a great way to step into the role. I’m glad everyone was awake and energized at 7am! Thank you Daylight Saving Time!

What I love most about this opportunity is that I get to do what I love – working with small businesses and organizations. Additionally, services are free to the businesses. These are your tax dollars hard at work. Strengthening existing businesses and growing new enterprises is an important part of our economy’s engine. I’m proud to be helping with this endeavor.

This is the end of the personal part of the post. If you’re a small business owner, or in the process of starting one up, then you really should read on, no matter where you live in the U.S..

————

Small Business Development Center – SBDC

The EDC-VC also hosts the Small Business Development Center (SBDC) for Ventura and Santa Barbara counties. The national SBDC program assists more that 1.3 million businesses through over 950 Service Centers. The SBDC is funded by the Small Business Administration. The EDC-SBDC center provides free consultations and low-cost training sessions in these key areas (I highlighted the areas in which I’ll be counseling):

  • Business planning
  • Start-up assistance
  • Capital sourcing
  • Government contracting and procurement
  • Financing/Loan packaging assistance
  • Human Resources
  • Legal issues
  • Marketing/Sales
  • International trade
  • Managing a business
  • Technology
  • E-commerce
  • Social Media
Small Business Forum Events – Also Free!

The EDC-VC and SBDC offers a host of small business forum events. There’s an upcoming presentation on Planning & Financial Management Tuesday, November 16, 2010 in Moorpark. Click here for more information.

These are great networking events and extremely informative.

Need business advising?

For businesses and start-ups in Ventura and Santa Barbara County, you can contact the EDC-VC here:

EDC-VC
1601 Carmen Drive, Suite 215
Camarillo, CA 93010
(805) 384-1800
info@edcsbdc.com

Join the EDC-VC email list for updates on business events throughout Ventura and Santa Barbara counties.

Follow the SBDC LA Twitter account. This covers the Los Angeles SBDC area which includes the Ventura County Center.

Call to make an appointment. It’s not really a drop-in type of center. Tell them what type of support you’re looking for and they will set up an appointment for you to meet with an adviser. If you need support in one of my areas of expertise then they will schedule a time for us to meet, either at the Camarillo center or at your business site. I’ve started working with some of the other advisors and they’re amazing. You will be in good hands. Please tell them you heard about the Center from me, Jesse Luna.

Centers throughout the country


National SBDC Centers
You can find your nearest SBDC center via the Small Business Administration SBDC Locator tool.

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Five Design Tips To Let Your Message Run Wild

High Heels Running
I love sharing information, including technology trends, social media How To’s, breaking and local business news, and information on advocacy groups. On Twitter, I’ll share 5-10 items per day, sometimes in a rapid fire method. On Facebook I’ll “Like” or “Share” several posts a day. Multiply these activities by the number of Twitter and Facebook users and you have an unprecedented amount of sharing and re-sharing.

So why limit the scope of your message? Let it run wild!

Here are five tips to help you set your message free.

Give Your Email Legs

Ok, so you spent two weeks working with a team to create the perfect email message. Maybe you’re about to launch a new product, announce a new conference, drive donors to your non-profit site, or share your latest video creation.

There are three important items to add to your email deployment checklist:

  1. Do you have an online version of your email with a link to that page on the email? I can’t tell you how many times I’ve received a juicy email that I want to share with the world and struggled or have been unable to find the online version. If I don’t have a link, I can can’t share it with my online network. What a missed opportunity.

    If you do have an online version, please think clearly before deciding to host that content on the email management tool’s site. Do you want to drive content to Constant Contact’s site or to your site, for example?
  2. Do you have a Twitter or Facebook share feature on your email? This makes sharing one step easier. With the click of a button, your message can flow to two of the most supercharged sharing sites in the world.
  3. Is it easy to forward the email to a friend? Some email messages have nifty “Forward to a Friend” features that make it easy to share content. I rarely use this feature but there are some people who like it, especially if it is from an authority site like a news agency or major publication. If the email is breaking news or highly relevant to your personal or business contacts then this could help your message take off.

This Kodak email has an online version and ways for users to subscribe to Facebook and Twitter. The email could be enhanced with actual tweet buttons that automatically format the Twitter and Facebook messages, so posting is only one click away.

Share content from your email messages with share buttons

Let’s look at this from a numbers perspective. If you send out your email message to your permission-based list of 10,000 contacts and you don’t add any sharing features, then your message is limited to the number of recipients plus the number of times your email is forwarded to other contacts. Let’s be generous and say that 100 of the emails were forwarded to contacts. That’s a reach of 10,100.

If you add a link to your online content and have a Facebook and Twitter share then the numbers shift. Your initial contacts receive the message and can then re-post the message to their followers via Twitter or Friends on Facebook. If I tweet about an item, the message is instantly available to over 8,400 followers! That’s almost double the reach from ONE contact. Factor in retweets and other people sharing and the reach can get to 100,000 very quickly.

From your Website to the World
  1. Add a Tweet button and Facebook Share and/or Like feature to your Web pages and blog posts. Yes, this is the same tip as for your email messaging but it’s important to give your site/blog readers a way to share content with their networks Clear a path.
  2. Do you have a compelling image on your web page or blog post? A good photo or graphic will catch a persons attention and make it more share worthy. On Facebook, the image will show up as a thumbnail picture. Your Facebook friends will be much more likely to Like the post and to re-share it.

    Note: if you don’t select a photo to go with your page/post and someone “Facebooks it” then they will either get a selection of random image options (icons from your sidebar or unrelated content) or they won’t have any option.

Sharing a food blog on Facebook. Nice picture!
(Link to The Spice Spoon blog.)

Review

We just reviewed how to clear a path for your important messages. If your message is clear, relevant, and timely then these tips can help your message spread like wildfire.

Do you have any other design tips to help your messages spread?



Photo Credit: Vestman on FlickrLicense

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Facebook Creates Sneaky Way To Suck In Gmail Contacts

Straws
Google recently closed off Facebook’s access to import Gmail contacts. Google felt that if Facebook was able to import its Gmail contacts that Google should be able to import from Facebook. Since that wasn’t going to happen, Google pulled the plug on its Facebook integration.

To counter this Google move, Facebook added instructions to its site on how to do a workaround.

This is what I did:

1. Noticed the “Find More Friends” section on my Facebook profile

2. Clicked on the “Find Friends” button.

3. Facebook brings up a mini window which churns then redirects me to a “Find Your Friends” page which has instructions on how to download my Gmail contacts then re-upload them to be processed. SNEAKY!

This is the Find Your Friends page view:

Facebook Gmail Import Flow

It will be interesting to see if Facebook experiences a dip in new users after the Google move despite Facebooks workaround. What do you think, will it have an effect on Facebook numbers?

Photo credit: Ludovico Cera on Flickrlicense

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View Your Twitter Followers In One Big Bunch

Generating a “group picture” of your Twitter followers makes for a great visual for your Twitter background or for blog graphics.

I just ran into at tool called Twitter Mosaic which allows you to see either your followers or your friends (those you follow that follow you back).

It looks like the tool only captures about 100 followers then tiles them. So if you’re following a gazillion people then they won’t all show up.

You can also create a coffee mug or T-shirt or other products using the tool. I like the additional message on the shirt, “Are you following me?” Well are you?

Twitter followers via Twitter Mosaic

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Five Ways To Stay Sane During Unemployment

I’ve been on the job hunt since June 1, 2010, almost five months. In that time I’ve been very fortunate to have received support from my family, friends, and social network buddies.

Job searching can be an energy-draining and demoralizing process. Dozens of resumes and cover letters are sent out, screening calls happen, interviews happen, and zippo. Despite coming up empty, I’ve managed to stay sane by following these five rules:

  1. Say Yes!
  2. Exercise
  3. Eat well
  4. Network like it’s going out of style
  5. Be Grateful
Say Yes!

E3 Concert - Say YES
Life isn’t a movie but I love the film Yes Man with Jim Carrey. If you haven’t seen the film, the Jim Carrey character meets a personal development guru and he is bound to say “Yes” to everything that comes into his life – or really bad things happen.

I’ve taken the same Yes Man approach to opportunities and it has taken me on some interesting paths. For example, rocker Dave Navarro (@davenavarro6767 on Twitter) posted a tweet asking if anyone was interested in free tickets to see him perform at the Staples Center for an E3 event. It was 6:30am on a Sunday and I tweeted him back. A couple of days later, I was watching Dave and Jane’s Addiction, Eminem, Rihanna, Usher, Will.i.am, and N.E.R.D. perform a few feet away. It’s really difficult to feel down when you have amazing experiences like this.

There was also a certain amount of serendipity at play as I had a scheduled job interview the very next day at the LA Convention Center, only a hundred yards away.

Exercise

Morning walk with Ivory
Rejection is physically draining so doing exercise is great way to counteract the negative juju and keep the engine going. I take my Lab, Ivory, for a 30-minute walk every morning. This gets me out of bed, starts off my morning routine, and serves as a solid victory that I can build upon. Walking and spending time with Ivory is also very grounding. I give myself permission to enjoy the time and be present.

I’ve considered taking up more intense sports but the closest I’ve gotten is doing more gardening. The tomato plants are doing nicely, thank you.

Eat Well

Noms
I’m a stress eater. When the negative boo birds start chirping my impulse is to go straight for the cookies. About a year ago, I decided to give my body a break from red meat, all soda, cookies, and greasy food. By replacing those foods with healthier ones, I dropped 30 pounds in three months and found that I had a lot more energy.

I really needed that extra energy boost after being laid off. It would have been super easy to have given up on the healthy eating but I’ve mostly stuck with it and kept off most of the weight.

Foods that have helped me release the weight and boost my energy:

  • Oatmeal
  • Trail Mix of unsalted mixed nuts and berries. I add these to my morning oatmeal with soy milk.
  • Salmon fillets. Costco has great deals on them. I grill them with a chili powder, chili pepper flakes, paprika, and olive oil rub.
  • Chicken salads. You can actually get pretty decent chicken salads at most major fast food places. I go for a balsamic vinegar dressing on the side.
  • Turkey burgers. I love hamburgers but I’ve cut way back on red meat. A turkey burger with moderate dressing on a whole grain bun is still delicious.
Network like it’s going out of style

140conf lunch networking
Job searching can drag you into a pit if despair, if you let it. The best way to do that is to isolate yourself.

I’ve been networking my ass off for the past five months. I’m a people person so I get energy being around other people. I’ve been attending networking events even if I have to drive two hours into LA. Networking surrounds me with creative, energetic, entrepreneurial, cool people, and new learning experiences. I’ve also received a lot of job leads, offers to review my job search strategy, and partnering opportunities.

In addition to saying “yes” to the purely fun stuff, I’ve also said yet to volunteer opportunities. This includes helping to plan a CAUSE fundraiser where we raised over $80K. It was great connecting with community resources and I made a lot of contacts that led to job interviews. Volunteering is a great way to tap into new networks.

Volunteering is also great because it puts you in the “work zone.” It was interesting seeing this season’s The Apprentice opener which includes laid off and underemployed participants. In the first episode, participants were totally rusty at working together and project management. Several of them commented on that. Volunteering will help you stay sharp. Right now I’m knocking on doors to help Get Out The Vote, co-producing a Latinos In Social Media (LATISM) conference, and managing online sites for two Stanford Alumni groups. Are these activities helping to keep me energized? Yes. Will they lead to a job, we’ll see.

Be Grateful

Rainbow
Being unemployed sucks. If that’s all that’s on your mind then it will drag you into its negative vortex. Focusing on the people and things in my life that matter has helped me stay hopeful and positive.

If you’ve read this far then I suspect you may be in a similar situation. Let me know if I can help in any way and best of luck to you.

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