Yahoo! Search Marketing to Allow Zip Code Targeting

I was advising a potential client on ways to help get his business online.  As a contractor, he will be looking for work in his immediate geographical area so the new Yahoo! Search Marketing Zip Code targeting might be just what he needs.

Yahoo search marketing zip code targeting. JP Luna Web Design

In Pay Per Click advertising, people search from a search engine (Yahoo!, Google, etc.) or from their ad network, or from sponsored ads placed throughout the Web.  The advertiser then pays an amount of money ($0.05 to several dollars) for each click.  The Zip Code targeting allows advertisers to only serve ads to people in those zip code ranges.  This is ideal for advertisers who only want to target certain areas.

On the business side, this new Yahoo! service is thought to be a new wiz bang feature to sweeten any future ad sharing deals with Google.  It doesn’t really matter to me as long at it provides better tools for clients.

See the announcement on the Yahoo blog:

http://www.ysmblog.com/blog/2008/10/20/you-can-see-them-from-here/

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Google’s New ‘Display Ad Builder’ Speeds Ad Design Time

Google is seriously trying to cut into my business.  It launched a Display Ad Builder which allows you to create AdWords compliant ads with a few clicks.  The key selling point is that you will no longer need a designer to create your ad.

What do you think?  Will you be able to use it?

View the tutorial for more info or check out the Google AdWords blog.

Via Marketing VOX

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

“Would You Like a Site with that Blog?”

Golf fashionista Patricia Hannigan (known to many as "Golf Girl")
posted a tweet on Twitter today asking how she can best build a Web site
around her blog.

She’s in the same boat as a lot of folks with successful blogs who are now asking, "Dude, where’s my Web site?"

Many bloggers want the full Web site presence so they can have:

  • A fully branded home page with room for larger than life pictures
  • Pages with fixed views over products or services
  • Strong and focused landing pages for online marketing promotions like Google AdWords, targeted email communications, and widget clickthroughs

How you integrate a Web site with your blog depends on:

  • Type of site (e-commerce, vanity site, etc.)
  • Type of blog hosting company  (Blogger, TypePad, WordPress, etc.)
  • Your Web site goals and objectives.

Based on limited information, I suggest Golf Girl configure her site and blog in a way similar to marketing guru Seth Godin.  Godin has one of the top blogs on the Web but he also wants to promote his array of marketing books.

The following is my suggested architecture for Golf Girl:

  1. Leave the existing The Golf Girl blog alone except for adding a couple of links to the new Web site
  2. Create the main Web site which prominently includes a link to the blog.  On Godin’s site  you get to click on his head to jump to the blog
  3. Figure out what you want users to do on the site (example, buy Golf Girl’s upcoming book) then clear a path to those key actions
  4. Pack up your key Web site elements in a widget then make it available to the world so they can add it to their blogs and sites.

So there you have it, one way to set up a new site to support your pride and joy blog.

You can follow Patricia Hannigan on Twitter at @golfgirl.

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

SupplyRack.com – Live!

SupplyRack.com has been humming along with new customers for a couple of months now, according to the owner and JP Luna Web Design client.

Check it out and buy something there if you have any cash left from the holidays.  I like their Powerizer Jumping Stilts products, they are totally cool.

If you have a PayPal account, Visa, MasterCard, Discover, or AMEX, you are good to go.  If you purchase something or have used the product before, leave a review.

www.SupplyRack.com screen shot.

Supplyrack_home_screenshot

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Taking a break

I’m taking a break from working on the latest JP Luna Web Design project.

This site will be an ecommerce store with cool features like customer reviews and ratings, in depth product descriptions, and the option of using PayPal in addition to major credit cards.

The site will launch next week and will be added to the Portfolio page so you can check it out.

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS