<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>JesseLuna.com &#187; Facebook</title>
	<atom:link href="http://www.jpluna.com/wordpress/category/facebook/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jpluna.com/wordpress</link>
	<description>advanced topics in social media</description>
	<lastBuildDate>Fri, 08 Jul 2011 14:47:52 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Post Audio Messages to Facebook with MyMic</title>
		<link>http://www.jpluna.com/wordpress/2011/02/06/post-audio-messages-to-facebook-with-mymic/</link>
		<comments>http://www.jpluna.com/wordpress/2011/02/06/post-audio-messages-to-facebook-with-mymic/#comments</comments>
		<pubDate>Sun, 06 Feb 2011 18:12:18 +0000</pubDate>
		<dc:creator>Jesse Luna</dc:creator>
				<category><![CDATA[Build-A-Fan-Base]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[PRO_TIP]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Toolbox]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Widgets]]></category>
		<category><![CDATA[Developer]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[Facebook Games]]></category>
		<category><![CDATA[Facebook Sound]]></category>
		<category><![CDATA[LATISM]]></category>
		<category><![CDATA[LeaAnna Hernandez]]></category>
		<category><![CDATA[MyMic]]></category>
		<category><![CDATA[MyMicApp]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=6444</guid>
		<description><![CDATA[The <a href="http://apps.facebook.com/mymicapp/" target="blank">MyMic</a> Facebook application lets you post audio updates to your Facebook profile or onto your friend's Wall. You can post up to five seconds for free and there are paid options to post longer messages.

I ran into the application's creator, LeaAnna Hernandez (@MyMicApp on Twitter), during a #LATISM Twitter chat.  I had asked the Twittersphere if there were any Latino/Latina startup techies out there and LeaAnna "raised her hand."]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FhB1PxE&amp;via=jesseluna&amp;text=Post%20Audio%20Messages%20to%20Facebook%20with%20MyMic&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2011%2F02%2F06%2Fpost-audio-messages-to-facebook-with-mymic%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/mymic-facebook-app-jesselunadotcom.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/mymic-facebook-app-jesselunadotcom.jpg" alt="MyMic Facebook app" title="mymic-facebook-app-jesselunadotcom" width="400" height="400" class="aligncenter size-full wp-image-6497" /></a><br />
The <a href="http://apps.facebook.com/mymicapp/" target="blank">MyMic</a> Facebook application lets you post audio updates to your Facebook profile or onto your friend&#8217;s Wall. You can post up to five seconds for free and there are paid options to post longer messages.</p>
<p>I ran into the application&#8217;s creator, LeaAnna Hernandez (@MyMicApp on Twitter), during a #LATISM Twitter chat.  I had asked the Twittersphere if there were any Latino/Latina startup techies out there and LeaAnna &#8220;raised her hand.&#8221;</p>
<p>The application caught my eye because:</p>
<ol>
<li>It is <strong>super easy to use</strong>.  There&#8217;s a <a href="#MyMic-App-Tutorial">tutorial at the end of this post</a> just in case you have questions.<br/></li>
<li>Your friends <strong>don&#8217;t have to install anything</strong> to listen to your messages.<br/></li>
<li>My Facebook friends started asking about it once I posted my first message. I love attention.<br/></li>
</ol>
<p>I also liked the <a href="http://mobilizemedia.com/say-it-to-my-face-book/">recent press release</a> where LeaAnna says,</p>
<blockquote><p>“Sometimes we don’t want to be on camera. Maybe we’re having a bad hair day or the lighting isn’t the most flattering. With MyMic, none of that matters. Users, musicians, celebrities can easily record updates in their pajamas and no one would know the difference”.</p></blockquote>
<h6>I caught up with LeaAnna for an interview</h6>
<div align="center">
<img src="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/LeaAnna-avi.jpg" alt="LeaAnna Hernandez - MyMic Facebook App creator" title="LeaAnna-avi" width="49" height="48" class="aligncenter size-full wp-image-6477" /></div>
<p><strong>JPL</strong>: Why did you select audio?</p>
<p><strong>LH</strong>: I come from the radio industry&#8230;specializing in advertising. So i wanted to build an app that could marry radio with social.  Businesses run commercials on radio stations. So I built the app for businesses to be able to run &#8220;social commercials&#8221; on Facebook.</p>
<p><strong>JPL</strong>: I think I saw some stats that only one in a thousand YouTube users actually records and uploads a video.  What do you think that ratio will look like for audio?</p>
<p><strong>LH</strong>: I think that there are a lot of people that are camera shy and don&#8217;t want to be on camera. It literally is a production, having to get the right angle from the camera&#8230;nice lighting&#8230;.good backdrop maybe.</p>
<p>With audio, it&#8217;s much easier and faster so I am inclined to think that it would be better but it&#8217;s still so new that only time will tell.</p>
<p><strong>JPL</strong>: I tested the application and was able to post to my profile and to a friend&#8217;s Wall.  Is there a way to post MyMic messages to the Facebook pages that I administer?</p>
<p><strong>LH</strong>:  In 2 weeks we are adding the feature to post recordings on Fan pages. I &#8220;like&#8221; your thinking.</p>
<p><strong>JPL</strong>: Do you see businesses using MyMic the same way they use radio?  Will they even start off using the same on air commercials?</p>
<p><strong>LH</strong>: I think some brands will initially use their same radio ads. But others will get more creative.<br />
For example, one advertiser I know is looking to create a promotion where they ask their friends to come up with a new slogan for the brand and record with MyMic. (This is another reason why the post on fan page functionality is important ). And they have an incentive attached to the promotion.</p>
<div align="center">&#8212;</div>
<p><a name="MyMic-App-Tutorial"></a></p>
<h6>How does MyMic work?</h6>
<p><strong>MyMic is extremely easy to use.  All you have to do is:</strong><br/></p>
<p>1) Go to the <a href="http://apps.facebook.com/mymicapp/">MyMic Application</a> page on Facebook.</p>
<p>2) Click on the &#8220;Start Recording&#8221; button.</p>
<p>3) The little Adobe Flash Player Settings alert box will appear. Click on &#8220;Allow&#8221; to give the application permission to access your microphone.</p>
<p>4) Now you&#8217;re ready to record.  To post a five second audio message for free, just click on the little red record button and leave your message.</p>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/MyMic-About-To-Record.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/MyMic-About-To-Record.jpg" alt="MyMic Facebook App - About to Record" title="MyMic-About-To-Record" width="400" height="277" class="aligncenter size-full wp-image-6449" /></a></p>
<p>5) Click on the &#8220;Publish&#8221; button and you&#8217;ll have the option to set a post Title and add a Message.</p>
<p>6) Decide if you want to post to your Facebook Profile by clicking on the &#8220;Save and Publish&#8221; button or post on a friend&#8217;s Wall by clicking on the &#8220;Send To A Friend&#8221; button.</p>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/MyMic-App-About-to-publish.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/MyMic-App-About-to-publish.jpg" alt="MyMic Application for Facebook - About to Publish" title="MyMic-App-About-to-publish" width="400" height="251" class="aligncenter size-full wp-image-6453" /></a></p>
<div align="left" style="padding-top:20px;padding-bottom:20px;"><strong><em>Post to your Profile</em></strong></div>
<p>Once you click on the &#8220;Save and Publish&#8221; button, you&#8217;ll get the &#8220;Post To Your Wall&#8221; dialog box.  </p>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/MyMic-About-to-post-to-wall.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/MyMic-About-to-post-to-wall.jpg" alt="MyMic App - About to post to your Wall" title="MyMic-About-to-post-to-wall" width="400" height="197" class="aligncenter size-full wp-image-6459" /></a></p>
<p>From the &#8220;Post to Your Wall&#8221; dialog box you can decide who can see this post.  You can choose to make it visible to Everyone, Friends and Networks, Friends of Friends, Friends Only, or Customize things.</p>
<p>Your Facebook friends can now listen to your recording <strong>without having to install any kind of application</strong>.</p>
<div align="left" style="padding-top:20px;padding-bottom:20px;"><strong><em>&#8220;Send&#8221; your message to a specific Friend</em></strong></div>
<p>If you&#8217;d like to send the audio message to specific friend, you can select the &#8220;Send to a Friend&#8221; option when you publish.  When you do this, you&#8217;ll be able to search and click to select the message recipient.  This will post the message to their Wall.  (The application does not allow you to post private messages at this time.)</p>
<p>I like the way the application allows you to filter then select friends.  As you type in letters, the little picture list below filters your friends. This is especially useful for people who have a ton of friends.</p>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/MyMic-App-Select-Friends.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2011/02/MyMic-App-Select-Friends.jpg" alt="MyMic - App - Selecting Facebook Friends to message" title="MyMic-App-Select-Friends" width="400" height="250" class="aligncenter size-full wp-image-6463" /></a></p>
<p>At this time, you&#8217;re only allowed to post to the Wall of one friend and there&#8217;s no option for tagging other people.</p>
<h6>Final Thoughts</h6>
<p>I like the simplicity of the MyMic app and already have a lot of ideas on how to use it for Facebook promotions.  I think this will be a nice utility for companies, Facebook page admins, and heavy duty content creators.  It will be interesting to see if removing the &#8220;bad hair day&#8221; factor, as it exists with video, will encourage &#8220;regular&#8221; Facebook users to take on a new medium.  As LeaAnna says, &#8220;only time will tell.&#8221;</p>
<p><strong>Ok, it&#8217;s time to test out <a href="http://apps.facebook.com/mymicapp/">MyMic Application</a> then report back here to leave your feedback.  Will MyMic catch on?  Was it easy to use?  Did your Facebook friends like it and ask about it?  Come on back and share with the other readers!</strong></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2011/02/06/post-audio-messages-to-facebook-with-mymic/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Five Design Tips To Let Your Message Run Wild</title>
		<link>http://www.jpluna.com/wordpress/2010/11/13/five-design-tips-to-let-your-message-run-wild/</link>
		<comments>http://www.jpluna.com/wordpress/2010/11/13/five-design-tips-to-let-your-message-run-wild/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 18:12:32 +0000</pubDate>
		<dc:creator>Jesse Luna</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[PRO_TIP]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Toolbox]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Weblogs]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[Sharing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=6184</guid>
		<description><![CDATA[I love sharing information, including technology trends, social media How To's, breaking and local business news, and information on advocacy groups.  On Twitter, I'll share 5-10 items per day, sometimes in a rapid fire method.  On Facebook I'll "Like" or "Share" several posts a day.  Multiply these activities by the number of Twitter and Facebook users and you have an unprecedented amount of sharing and re-sharing.

<strong>So why limit the scope of your message?</strong>]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2F9PL3p6&amp;via=jesseluna&amp;text=Five%20Design%20Tips%20To%20Let%20Your%20Message%20Run%20Wild&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2010%2F11%2F13%2Ffive-design-tips-to-let-your-message-run-wild%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><a href="http://www.flickr.com/photos/61417318@N00/3210770788/"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/11/high-heels-running.jpg" alt="High Heels Running" title="high-heels-running" width="500" height="333" class="aligncenter size-full wp-image-6209" /></a><br />
I love sharing information, including technology trends, social media How To&#8217;s, breaking and local business news, and information on advocacy groups.  On Twitter, I&#8217;ll share 5-10 items per day, sometimes in a rapid fire method.  On Facebook I&#8217;ll &#8220;Like&#8221; or &#8220;Share&#8221; several posts a day.  Multiply these activities by the number of Twitter and Facebook users and you have an unprecedented amount of sharing and re-sharing.</p>
<p><strong>So why limit the scope of your message? Let it run wild!</strong></p>
<p>Here are five tips to help you set your message free.</p>
<h6>Give Your Email Legs</h6>
<p>Ok, so you spent two weeks working with a team to create the perfect email message.  Maybe you&#8217;re about to launch a new product, announce a new conference, drive donors to your non-profit site, or share your latest video creation.</p>
<p>There are three important items to add to your email deployment checklist:</p>
<ol>
<li><strong>Do you have an online version of your email with a link to that page on the email?</strong>  I can&#8217;t tell you how many times I&#8217;ve received a juicy email that I want to share with the world and struggled or have been unable to find the online version.  If I don&#8217;t have a link, I can can&#8217;t share it with my online network.  What a missed opportunity.<br/><br />
If you do have an online version, please think clearly before deciding to host that content on the email management tool&#8217;s site.  Do you want to drive content to Constant Contact&#8217;s site or to your site, for example?
</li>
<li><strong>Do you have a Twitter or Facebook share feature on your email?</strong> This makes sharing one step easier.  With the click of a button, your message can flow to two of the most supercharged sharing sites in the world.</li>
<li><strong>Is it easy to forward the email to a friend?</strong>  Some email messages have nifty &#8220;Forward to a Friend&#8221; features that make it easy to share content.  I rarely use this feature but there are some people who like it, especially if it is from an authority site like a news agency or major publication.  If the email is breaking news or highly relevant to your personal or business contacts then this could help your message take off.</li>
</ol>
<p>This Kodak email has an online version and ways for users to subscribe to Facebook and Twitter.  The email could be enhanced with actual tweet buttons that automatically format the Twitter and Facebook messages, so posting is only one click away.</p>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/11/kodak-email-online-share1.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/11/kodak-email-online-share1.jpg" alt="Share content from your email messages with share buttons" title="kodak-email-online-share" width="588" height="437" class="aligncenter size-full wp-image-6204" /></a></p>
<p>Let&#8217;s look at this from a numbers perspective.  If you send out your email message to your permission-based list of 10,000 contacts and you don&#8217;t add any sharing features, then your message is limited to the number of recipients plus the number of times your email is forwarded to other contacts.  Let&#8217;s be generous and say that 100 of the emails were forwarded to contacts.  That&#8217;s a reach of 10,100.</p>
<p>If you add a link to your online content and have a Facebook and Twitter share then the numbers shift.  Your initial contacts receive the message and can then re-post the message to their followers via Twitter or Friends on Facebook.  If I tweet about an item, the message is instantly available to over 8,400 followers!  That&#8217;s almost double the reach from ONE contact.  Factor in retweets and other people sharing and the reach can get to 100,000 very quickly.</p>
<h6>From your Website to the World</h6>
<ol>
<li><strong>Add a Tweet button and Facebook Share and/or Like feature to your Web pages and blog posts.</strong>  Yes, this is the same tip as for your email messaging but it&#8217;s important to give your site/blog readers a way to share content with their networks  <strong>Clear a path.</strong></li>
<li><strong>Do you have a compelling image on your web page or blog post?</strong>  A good photo or graphic will catch a persons attention and make it more share worthy.  On Facebook, the image will show up as a thumbnail picture.  Your Facebook friends will be much more likely to Like the post and to re-share it.<br/><br />
<strong>Note:</strong> if you don&#8217;t select a photo to go with your page/post and someone &#8220;Facebooks it&#8221; then they will either get a selection of random image options (icons from your sidebar or unrelated content) or they won&#8217;t have any option.</li>
</ol>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/11/food-blog-Facebook-share.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/11/food-blog-Facebook-share.jpg" alt="Sharing a food blog on Facebook. Nice picture!" title="food-blog-Facebook-share" width="550" height="269" class="aligncenter size-full wp-image-6201" /></a><br />
<a href="http://www.thespicespoon.com">(Link to The Spice Spoon blog.)</a></p>
<h6>Review</h6>
<p>We just reviewed how to clear a path for your important messages.  If your message is clear, relevant, and timely then these tips can help your message spread like wildfire.</p>
<p><strong>Do you have any other design tips to help your messages spread?</strong></p>
<p><br/><br />
Photo Credit: <strong><a href="http://www.flickr.com/photos/61417318@N00/3210770788/sizes/m/">Vestman on Flickr</a></strong> &#8211; <a href="http://creativecommons.org/licenses/by/2.0/">License</a><br/></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2010/11/13/five-design-tips-to-let-your-message-run-wild/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Facebook Creates Sneaky Way To Suck In Gmail Contacts</title>
		<link>http://www.jpluna.com/wordpress/2010/11/10/facebook-creates-sneaky-way-to-suck-in-gmail-contacts/</link>
		<comments>http://www.jpluna.com/wordpress/2010/11/10/facebook-creates-sneaky-way-to-suck-in-gmail-contacts/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 07:03:51 +0000</pubDate>
		<dc:creator>Jesse Luna</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Toolbox]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Contacts]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Import]]></category>
		<category><![CDATA[SNEAKY]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=6122</guid>
		<description><![CDATA[Google recently<a href="http://www.wired.com/epicenter/2010/11/google-facebook-data/"> closed off Facebook's access</a> to import Gmail contacts.  Google felt that if Facebook was able to import its Gmail contacts that Google should be able to import from Facebook.  Since that wasn't going to happen, Google pulled the plug on its Facebook integration.

To counter this Google move, Facebook added instructions to its site on how users can download their Gmail contacts then upload them to Facebook.]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FbMZMUA&amp;via=jesseluna&amp;text=Facebook%20Creates%20Sneaky%20Way%20To%20Suck%20In%20Gmail%20Contacts&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2010%2F11%2F10%2Ffacebook-creates-sneaky-way-to-suck-in-gmail-contacts%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/11/Ludovico-Cera-Straws.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/11/Ludovico-Cera-Straws.jpg" alt="Straws" title="Ludovico-Cera-Straws" width="500" height="375" class="aligncenter size-full wp-image-6130" /></a><br />
Google recently<a href="http://www.wired.com/epicenter/2010/11/google-facebook-data/"> closed off Facebook&#8217;s access</a> to import Gmail contacts.  Google felt that if Facebook was able to import its Gmail contacts that Google should be able to import from Facebook.  Since that wasn&#8217;t going to happen, Google pulled the plug on its Facebook integration.</p>
<p>To counter this Google move, Facebook added instructions to its site on how to do a workaround.</p>
<p>This is what I did:</p>
<p>1. Noticed the &#8220;Find More Friends&#8221; section on my Facebook profile</p>
<p>2. Clicked on the &#8220;Find Friends&#8221; button. </p>
<p>3. Facebook brings up a mini window which churns then redirects me to a &#8220;Find Your Friends&#8221; page which has instructions on how to download my Gmail contacts then re-upload them to be processed.  SNEAKY!</p>
<p>This is the Find Your Friends page view:</p>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/11/facebook-gmail-import.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/11/facebook-gmail-import.jpg" alt="Facebook Gmail Import Flow" title="facebook-gmail-import" width="550" height="259" class="aligncenter size-full wp-image-6123" /></a></p>
<p><strong>It will be interesting to see if Facebook experiences a dip in new users after the Google move despite Facebooks workaround.  What do you think, will it have an effect on Facebook numbers?<br/></strong></p>
<p>Photo credit: <a href="http://www.flickr.com/photos/21177199@N03/2345938450/">Ludovico Cera on Flickr</a> &#8211; <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en">license</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2010/11/10/facebook-creates-sneaky-way-to-suck-in-gmail-contacts/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Get Facebook Page Notifications</title>
		<link>http://www.jpluna.com/wordpress/2010/09/30/how-to-get-facebook-page-notifications/</link>
		<comments>http://www.jpluna.com/wordpress/2010/09/30/how-to-get-facebook-page-notifications/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 05:01:10 +0000</pubDate>
		<dc:creator>Jesse Luna</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[PRO_TIP]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Toolbox]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Mark Schmulen]]></category>
		<category><![CDATA[Notifications]]></category>
		<category><![CDATA[NutshellMail]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=5928</guid>
		<description><![CDATA[<p>Facebook has a myriad ways to receive notifications but not from your own Facebook Page (formerly known as "Fan Pages").  </p>
<p>In order to get notifications you have to do a workaround and "Like" your own Page post.  After doing this for a while, this can get old for your regular Facebook profile friends.</p>
<p>Enter <a href="http://www.nutshellmail.com">NutshellMail</a>, an site that allows you to manage portions of your social network via email.  <strong>My favorite feature - NutshellMail allows you to receive Facebook page notifications!</strong></p>
]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FaK45US&amp;via=jesseluna&amp;text=How%20To%20Get%20Facebook%20Page%20Notifications&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2010%2F09%2F30%2Fhow-to-get-facebook-page-notifications%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/09/facebook-email.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/09/facebook-email.jpg" alt="" title="facebook-email" width="249" height="249" align="left" style="margin:10px;" /></a></p>
<p>Facebook has a myriad ways to receive notifications but not from your own Facebook Page.  </p>
<p>In order to get notifications you have to do a workaround and &#8220;Like&#8221; your own Page post.  After doing this for a while, this can get old for your regular Facebook profile friends.</p>
<p>Enter <a href="http://www.nutshellmail.com">NutshellMail</a>, an site that allows you to manage portions of your social network via email.  <strong>My favorite feature &#8211; NutshellMail allows you to receive Facebook page notifications!</strong></p>
<p>When I first heard about NutshellMail back in 2009, I didn&#8217;t get it.  Why would people want to manage their social network activities via email?  In fact, I chatted with Mark Schmulen (one of the co-founders) over brunch about the application for half and hour and still didn&#8217;t get it.  I get it now and it&#8217;s a great patch for the missing Facebook Page notification feature.</p>
<h6>Key NutshellMail Features</h6>
<p><strong>Easy to set up accounts</strong><br />
You can configure Facebook, Twitter, YouTube, LinkedIn, and Myspace accounts.  On Facebook you can pick your profile and any of your Pages.<br />
<a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/09/NutShellMail-Accounts.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/09/NutShellMail-Accounts.jpg" alt="NutShellMail Accounts" title="NutShellMail-Accounts" width="349" height="152" class="aligncenter size-full wp-image-5934" /></a><br />
<strong>Easy to schedule</strong><br />
You can schedule up to three notifications per day.  This isn&#8217;t the same as regular Facebook profile notifications that can be sent as they happen but it&#8217;s the next best thing.  If you really need to see the latest updates, you can click on the &#8220;Get Latest Notifications&#8221; button on the notification email and it will send you the latest and greatest information.<br />
<a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/09/nutshellmail-schedule1.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/09/nutshellmail-schedule1.jpg" alt="NutshellMail Scheduling" title="nutshellmail-schedule" width="600" height="329" class="aligncenter size-full wp-image-5949" /></a></p>
<p><strong>Nice looking emails</strong><br />
After doing email marketing for over 7 years, it drives me crazy when companies send out emails that look like poo on key devices.  NutshellMail is made for email so I&#8217;m glad they took the time to make things render properly on different clients.</p>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/09/NutshellMail-email-notifications.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/09/NutshellMail-email-notifications.jpg" alt="NutshellMail email notifications" title="NutshellMail-email-notifications" width="600" height="321" class="aligncenter size-full wp-image-5940" /></a></p>
<h6>Review</h6>
<p>I&#8217;m still playing with NutshellMail and learning how to configure all of the notification options but it&#8217;s solved a major problem for me.  Until Facebook rolls out a way to receive notifications from Facebook pages without a hack, I&#8217;ll keep using NutshellMail.</p>
<p><strong>Do you have an other way of managing your Facebook pages, I&#8217;d love to hear about it.</strong><br />
<br/></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2010/09/30/how-to-get-facebook-page-notifications/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>My Social Graph &#8220;Suggestions For You&#8221; Twitter</title>
		<link>http://www.jpluna.com/wordpress/2010/08/06/my-social-graph-suggestions-for-you-twitter/</link>
		<comments>http://www.jpluna.com/wordpress/2010/08/06/my-social-graph-suggestions-for-you-twitter/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 06:11:34 +0000</pubDate>
		<dc:creator>Jesse Luna</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Suggested Users]]></category>
		<category><![CDATA[who to follow]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=5161</guid>
		<description><![CDATA[<p>I was pleased to finally receive the "Suggestions For You" feature since I've been hearing about it all week.  My initial impressions were:</p>
<ol>
<li>Dang, I thought I was following some of those people already</li>
<li>Um, I recently unfollowed some of those folks</li>
<li>There were several people who showed up frequently in the "Followed By:" field, but they weren't people I engage with much</li>
<li>There are a lot of celebrities on this list</li>
<li>These are real people, not feeds</li>
]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2Fbufqbr&amp;via=jesseluna&amp;text=My%20Social%20Graph%20%22Suggestions%20For%20You%22%20Twitter&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2010%2F08%2F06%2Fmy-social-graph-suggestions-for-you-twitter%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/08/human_network.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/08/human_network-300x212.jpg" alt="People Networking Concept" title="People Networking Concept" width="300" height="212" class="alignnone size-medium wp-image-5198" /></a><br />
I was pleased to finally receive the &#8220;Suggestions For You&#8221; feature since I&#8217;ve been hearing about it all week.  My initial impressions were:</p>
<ol>
<li>Dang, I thought I was following some of those people already</li>
<li>Um, I recently unfollowed some of those folks</li>
<li>I don&#8217;t engage much with some of the referral sources</li>
<li>There are a lot of celebrities on this list</li>
<li>These are real people, not feeds</li>
</ol>
<p>Let&#8217;s look at these impressions individually and I&#8217;ll share some suggestions that will help Twitter&#8217;s suggestion algorithm.</p>
<h6>1) Already following these people</h6>
<p>No really, I thought I was already following some of the people that showed up.  Is it possible people have been getting &#8220;disconnected&#8221; over the past few days?  I saw the same reaction from others in my Twitter timeline.  <strong>If Twitter &#8220;caught&#8221; the oversight then they did something right.</strong></p>
<h6> 2) I recently unfollowed some of the suggested users</h6>
<p>It happens.  We unfollow people for one reason or another.  Maybe they don&#8217;t engage with you, they say something that irks you, or you&#8217;re tired of following a particular celebrity.  Many of the people who I had already followed and unfollowed were celebrities.  I&#8217;ve already been to the show, I don&#8217;t need to go back.</p>
<p><strong>Algorithm Improvement:</strong> De-prioritize accounts that one has already followed and unfollowed and <a href="http://twitter.com/christinelu/status/20443285035">especially those that have been blocked</a>.</p>
<h6> 3) Don&#8217;t engage much with &#8220;Followed By&#8221; followers</h6>
<p>Each Suggested User has several bits of information associated with her account &#8211; Name, Twitter handle, location, bio, and Followed By.  All suggested users have two or more accounts in the &#8220;Followed By&#8221; field and I assume these are my main &#8220;connections&#8221; to the suggested user.  But many of the people that appeared in the &#8220;Followed By&#8221; field where people who I don&#8217;t engage with on a consistent basis.</p>
<p><strong>Algorithm Improvement:</strong> Follow <a href="http://www.klout.com">Klout&#8217;s</a> lead and make suggestions based on key connectors.  Klout analyzes a user&#8217;s statistical influence and also lists users that are influential.  These influencers should be the top &#8220;connectors&#8221; used in the Suggested User formula.</p>
<h6>4) Lots of celebrities</h6>
<p>This is where the <a href="http://bokardo.com/archives/relationship-symmetry-in-social-networks-why-facebook-will-go-fully-asymmetric/">asymmetrical nature of Twitter</a> is a drawback to making equitable connections on the social graph.  By asymmetrical, I mean that one can follow an account but the account doesn&#8217;t need to follow back.  In contrast, Facebook requires people to follow each other to be <a href="http://andrewchenblog.com/2009/03/16/friends-versus-followers-twitters-elegant-design-for-grouping-contacts/">&#8220;Friends&#8221; so that relationship is symmetrical</a>.  Extremely asymmetrical &#8220;nodes&#8221; in a network cause a warping in the fabric of the graph.  If a celebrity (that doesn&#8217;t follow me or only a few others) suggests another celebrity that they follow then that&#8217;s a low probability match.</p>
<p><strong>Algorithm Improvement:</strong>Turn down the volume on celebrity suggestions.  These accounts will be easy to spot by the ratio of followers to people being followed.</p>
<h6>5) These are real people</h6>
<p>Every person on the Who to Follow list appear to be engaged Twitter users, not just piped in &#8220;feeds&#8221; from other social networking tools.  <strong>Twitter got this right.<br />
</strong><br />
I follow 7,740 people on Twitter and am followed by 8,157 accounts and have new followers every day.  I don&#8217;t use auto-followback tools so I have to manually go through my email messages and &#8220;vet&#8221; followers.  Unless the account is extremely relevant to my interests, I don&#8217;t follow feed accounts.  (This also means I&#8217;m way behind in reviewing new followers.)    By filtering out feed-only accounts, this tremendously increases the chances of my following them. Good job Twitter.<br/></p>
<h6>Review</h6>
<p>Twitter still has some work to do on making the Suggestions more relevant.  I made suggestions but also gave Twitter kudos on some things it is doing right.  This is much better than the old Suggested Users celebfest hyper-monetization list it had before.<br/></p>
<p><strong>What do you think?  Did you see any other obvious algorithm improvements?  What was <em>your</em> overall impression of the Suggestions For You feature?</strong><br/></p>
<p><strong>Related Post:</strong><br />
TechCrunch &#8211; <a href="http://techcrunch.com/2010/08/05/twitter-recommendations/">Twitter’s Social Graph Is About To Get Pumped Up. “Who To Follow” Is Social Steroids</a> <br/></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2010/08/06/my-social-graph-suggestions-for-you-twitter/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Create A Facebook (Fan) Page [VIDEO]</title>
		<link>http://www.jpluna.com/wordpress/2010/06/19/how-to-create-a-facebook-fan-page-video/</link>
		<comments>http://www.jpluna.com/wordpress/2010/06/19/how-to-create-a-facebook-fan-page-video/#comments</comments>
		<pubDate>Sat, 19 Jun 2010 15:53:50 +0000</pubDate>
		<dc:creator>Jesse Luna</dc:creator>
				<category><![CDATA[Build-A-Fan-Base]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[PRO_TIP]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Toolbox]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Weblogs]]></category>
		<category><![CDATA[Widgets]]></category>
		<category><![CDATA[Configure]]></category>
		<category><![CDATA[Facebook Page]]></category>
		<category><![CDATA[Fan Page]]></category>
		<category><![CDATA[FBML]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=3890</guid>
		<description><![CDATA[<p>This tutorial will show you how to get started on building your own Facebook Page (I refer to them as "Fan Pages" in the video).  This is Part One of the Facebook Fan Page project so make sure you bookmark this page, subscribe to the email blog posts, and/or subscribe to the RSS feed to keep track of further developments.<br/></p>
]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FdAXZOf&amp;via=jesseluna&amp;text=How%20To%20Create%20A%20Facebook%20%28Fan%29%20Page%20%5BVIDEO%5D&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2010%2F06%2F19%2Fhow-to-create-a-facebook-fan-page-video%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>Facebook Pages allow businesses and individuals to create rich branded pages within Facebook.  Every major brand in the world is running to build engaging and &#8220;sticky&#8221; pages on Facebook, because that&#8217;s where the people are.</p>
<p>Are your customers, non-profit supporters, constituents, and neighbors on Facebook? You betcha. So why not give them an opportunity to connect with you and your brand?</p>
<p>This tutorial will show you how to get started on building your own Facebook Page (I refer to them as &#8220;Fan Pages&#8221; in the video).  This is Part One of the Facebook Fan Page project so make sure you bookmark this page, subscribe to the email blog posts, and/or subscribe to the RSS feed to keep track of further developments.<br/></p>
<p><strong>Your feedback is golden.  I love Comments like a fat kid loves cake.</strong><br/><br/></p>
<p><strong>And don&#8217;t forget to view the <a href="#transcript">full Transcript</a> below.</strong><br/></p>
<p>(Video: Watch this video on the post page)</p>
<p><br/><br />
<a name="transcript"></a><br />
<h5>Transcript</h5>
<p><br/></p>
<div style="width: 640px; height: 300px; overflow-y: scroll; scrollbar-arrow-color: blue; scrollbar- face-color: #e7e7e7; scrollbar-3dlight-color: #a0a0a0; scrollbar-darkshadow-color: #888888; border: solid 1px #000000; padding: 5px 5px 5px 5px; background-color: #ffffff;">
<p>[Music]</p>
<p>Hi this is Jessse Luna. Today I&#8217;m going to show you how to create your own Facebook Fan Page.</p>
<p>First go to Facebook and get logged in then navigate over to the &#8220;Ads and Pages&#8221; link and click on that.</p>
<p>I just clicked on that.  You&#8217;ll see a couple of the other Fan pages that I&#8217;ve created.</p>
<p>We&#8217;re going to create a new page so click on the Create a Fan Page button [Create Page].</p>
<p>This will take you to the Create A Fan Page [Create a Page] site [page].</p>
<p>And we are going to select &#8220;Local Business.&#8221; Select the type of business. This is going to be a Store.</p>
<p>Now we put the name of the page [typing]</p>
<p>And I put in &#8220;Handmade Tesoros&#8221; is the name here.</p>
<p>I select that I am the official representative</p>
<p>And now I&#8217;m ready to create the official page</p>
<p>I click on the button</p>
<p>And there we are, we&#8217;ve already gotten started. We now have a Facebook Fan Page.</p>
<p>Now it&#8217;s time to configure it and make it look pretty.</p>
<p>So let&#8217;s start with adding a nice picture here.</p>
<p>We go up and click on the Edit Picture. We&#8217;re going to Upload a Picture.</p>
<p>Now we&#8217;re going to browse and navigate to the picuture that we&#8217;re going to upload.</p>
<p>There it is.</p>
<p>[Picture is uploading] The ideal size for a picture is 200 width by 600 height.</p>
<p>Although you can use different shapes if you like.</p>
<p>But this is a nice size because if fills up that whole left side of the page.</p>
<p>You can see that is really nice and it takes full advantage of the space that is available there.</p>
<p>Now we have our Handmade Tesoros logo there.</p>
<p>We&#8217;re ready to do some more configuration so we&#8217;re going to go down to the Edit Page</p>
<p>And click on the Edit Page link.</p>
<p>And I just want to take a look at some of the Wall Settings.</p>
<p>The important section is to make sure these are all checked on here.</p>
<p>And these are the Fan Permissions.</p>
<p>And this will help you get your fans more activated in things that are going on with the Fan Page.</p>
<p>It&#8217;ll allow them to post photos, videos, and links on there.</p>
<p>You want to make sure that that&#8217;s turned on.</p>
<p>The second thing we want to do is to add the Static FBML application.</p>
<p>So I&#8217;m going all the way to the bottom of the page where it says &#8220;More Applications.&#8221;</p>
<p>And I&#8217;m clicking on the Static FBML page [link].</p>
<p>Now what you do is you go up and click on the &#8220;Add To My Page&#8221; link.</p>
<p>And I just clicked on that.</p>
<p>Now I select the page that I want to add it to. I select &#8220;Handmade Tesoros.&#8221;</p>
<p>And I can Close that and it&#8217;s been added.</p>
<p>Now I&#8217;m navigating back to my page. I just hit the Back button [on browser].</p>
<p>And I&#8217;m ready to go back to the pages.</p>
<p>[Navigating]</p>
<p>I took the long way there</p>
<p>And now I&#8217;ve done some very basic configuration. We added our picture</p>
<p>and we added this strange FBML section to our fan page.</p>
<p>The last thing we want to do on this uh part of the video is to</p>
<p>update the little information section</p>
<p>Right where it says &#8220;Write something about&#8221; and then your page name.</p>
<p>And we&#8217;re just going to go in there and put a description.</p>
<p>And that&#8217;s saved. You just have to enter it.</p>
<p>And then we&#8217;ll get back in the next video and learn how to configure the FBML section.</p>
<p>[music]</p>
</div>
<p><br/><br/><br />
<a href="http://www.youtube.com/subscription_center?add_user=cinemaluna"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/01/youtube-icon.png" alt="Subscribe to my YouTube Channel" title="youtube-icon" width="276" height="167" class="aligncenter size-full wp-image-1941" /></a><br/></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2010/06/19/how-to-create-a-facebook-fan-page-video/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Privacy Erodes On Facebook</title>
		<link>http://www.jpluna.com/wordpress/2010/05/10/privacy-erodes-on-facebook/</link>
		<comments>http://www.jpluna.com/wordpress/2010/05/10/privacy-erodes-on-facebook/#comments</comments>
		<pubDate>Tue, 11 May 2010 04:55:10 +0000</pubDate>
		<dc:creator>Jesse Luna</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[evolution]]></category>
		<category><![CDATA[Evolution of Privacy]]></category>
		<category><![CDATA[Matt McKeon]]></category>
		<category><![CDATA[Privacy Proposition]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=3213</guid>
		<description><![CDATA[<p>I don't usually do "reblogs" but the Matt McKeon blog post, "<a href="http://mattmckeon.com/facebook-privacy/" target="_blank">The Evolution of Privacy on Facebook</a>", is so striking and timely that I had to comment on it.  The post is a visual chronicle of Facebook's privacy changes since 2005.  In 2005, content was only visible to limited to a small circle of friends and their immediate network.  Fast-forward to today and almost all of a Facebook user's activity is available on the Web.</p>
]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FbPpdjL&amp;via=jesseluna&amp;text=Privacy%20Erodes%20On%20Facebook&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2010%2F05%2F10%2Fprivacy-erodes-on-facebook%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><a href="http://mattmckeon.com/facebook-privacy/"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/05/infographic-facebook-privacy-300x250.jpg" alt="infographic-facebook-privacy" title="infographic-facebook-privacy" width="300" height="250" class="aligncenter size-medium wp-image-3215" /></a></p>
<p>I don&#8217;t usually do &#8220;reblogs&#8221; but the Matt McKeon blog post, &#8220;<a href="http://mattmckeon.com/facebook-privacy/" target="_blank">The Evolution of Privacy on Facebook</a>&#8220;, is so striking and timely that I had to comment on it.  The post is a visual chronicle of Facebook&#8217;s privacy changes since 2005.  In 2005, content was only visible to limited circle of friends and their immediate network.  Fast-forward to today and almost all of a Facebook user&#8217;s activity is available on the Web.</p>
<p>I think users are getting the short end of the stick on this deal and this type of privacy erosion will eventually lead to a mass exodus from Facebook.  What? It&#8217;s already happening?</p>
<p>Publishers, on the other hand, are<a href="http://www.wired.com/epicenter/2010/05/facebook-rogue/"> writing about the privacy issues</a> but aren&#8217;t ready to put the kibosh on their Facebook strategies.</p>
<p>This privacy leakage ties into my post on the <a href="http://www.jpluna.com/wordpress/2010/04/08/the-geolocation-privacy-proposition/">Geolocation Privacy Proposition</a>.  McKeon&#8217;s infographic doesn&#8217;t include &#8220;Location&#8221; but that could be <a href="http://techcrunch.com/2010/05/09/facebook-places-check-in/" target="_blank">just around the corner</a>.</p>
<p><br/><br />
<strong><a href="http://mattmckeon.com/facebook-privacy/">Click here to view the full McKeon blog post.</a></strong><br />
<br/><br/></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2010/05/10/privacy-erodes-on-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Add A Facebook LIKE Button To Your WordPress Blog [VIDEO]</title>
		<link>http://www.jpluna.com/wordpress/2010/04/22/how-to-add-a-facebook-like-button-to-your-wordpress-blog-video/</link>
		<comments>http://www.jpluna.com/wordpress/2010/04/22/how-to-add-a-facebook-like-button-to-your-wordpress-blog-video/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 03:27:12 +0000</pubDate>
		<dc:creator>Jesse Luna</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Toolbox]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Weblogs]]></category>
		<category><![CDATA[Widgets]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Like Button]]></category>
		<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=3002</guid>
		<description><![CDATA[<p>Facebook unleashed its new wave of site integration tools including the new Like button for external sites.  This button works like the regular Like button on Facebook, where you see a status update and can give it the thumbs up.</p>
]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FauUN6f&amp;via=jesseluna&amp;text=How%20To%20Add%20A%20Facebook%20LIKE%20Button%20To%20Your%20WordPress%20Blog%20%5BVIDEO%5D&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2010%2F04%2F22%2Fhow-to-add-a-facebook-like-button-to-your-wordpress-blog-video%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>Facebook unleashed its new wave of site integration tools including the new Like button for external sites.  This button works like the regular Like button on Facebook, where you see a status update and can give it the thumbs up.</p>
<h6>Please note, this post is rated D for Daredevil.</h6>
<p>  To implement these changes you will need to muck around in the PHP.  So make sure you&#8217;re wearing your developers propeller hat and some sort of Star Wars attire.</p>
<p>This micro video tutorial shows you how to find the Facebook button code, add it to your site&#8217;s template code, and get it up and running.  However, this video only shows you how to add the Like button to the Single Post page in your blog.  You&#8217;d also want to do the same thing with your Main Index Template page.</p>
<p>If you really don&#8217;t want to tinker with the template code, there are some plugins floating around.  I&#8217;ve seen three different plugins already but haven&#8217;t tested them out yet.  If you developed a Like button plugin, drop a comment with a link to the site.  I&#8217;ll add comments to this post as I see them as well.</p>
<div align="center">
<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/moreTDa4z4Y&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/moreTDa4z4Y&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999&#038;hd=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>
</div>
<p><br/><br/></p>
<h4>Related Posts/Resources:</h4>
<ul>
<li><a href="http://developers.facebook.com/docs/reference/plugins/like" target="_blank">Facebook Like Button Developer page</a></li>
<li><a href="http://www.texnomic.com/blog/?p=167" target="_blank">Adding Facebook Like Social Plugin to WordPress</a></li>
<li><a href="http://4realz.net/2010/04/just-launched-facebook-like-plugin-for-every-post-on-your-wp-blog/">Just Launched: Facebook Like Plugin for Every Post on Your WP Blog!</a></li>
</ul>
<p><strong>Code Snippet: the modified Like button code</strong></p>
<div style="width: 540px; height: 100px; overflow-y: scroll; scrollbar-arrow-color: blue; scrollbar- face-color: #e7e7e7; scrollbar-3dlight-color: #a0a0a0; scrollbar-darkshadow-color: #888888; border: solid 1px #000000; padding: 5px 5px 5px 5px; background-color: #ffffff;">
&lt;iframe src=&quot;http://www.facebook.com/plugins/like.php?href=&lt;?php the_permalink() ?&gt;&quot;;layout=standard&amp;amp;show_faces=false&amp;amp;width=450&amp;amp;action=like&amp;amp;colorscheme=evil&quot; scrolling=&quot;no&quot; frameborder=&quot;3&quot; allowTransparency=&quot;false&quot; style=&quot;border:none; overflow:hidden; width:400px; height:30px;&quot;&gt;&lt;/iframe></div>
<p>And this is a zoom-in of the Single Post template page where I pasted in the iFrame code.</p>
<div id="attachment_3026" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/04/facebook-like-theme-snippet-updated.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/04/facebook-like-theme-snippet-updated-300x289.jpg" alt="" title="facebook-like-theme-snippet-updated" width="300" height="289" class="aligncenter size-medium wp-image-3883" /></a><p class="wp-caption-text">Facebook Like Button Code in WordPress Single Post Theme</p></div>
<p><br/><br/></p>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2010/04/22/how-to-add-a-facebook-like-button-to-your-wordpress-blog-video/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Site Personalization With Facebook</title>
		<link>http://www.jpluna.com/wordpress/2010/04/22/site-personalization-with-facebook/</link>
		<comments>http://www.jpluna.com/wordpress/2010/04/22/site-personalization-with-facebook/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 15:01:20 +0000</pubDate>
		<dc:creator>Jesse Luna</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Weblogs]]></category>
		<category><![CDATA[Initial Reactions]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[Personization]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=2974</guid>
		<description><![CDATA[<p>I've been overwhelmed by all the Facebook changes.  Things are moving as quickly with Facebook as they are with Twitter.  So I thought I'd review the Facebook changes one chunk at a time and see some of the practical implications, for sites and for users.</p>
<p>One of the changes Facebook just launched is its site personalization services.  This allows external sites to display content based on information from a user's Facebook account.</p>
]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FbPpdjL&amp;via=jesseluna&amp;text=Site%20Personalization%20With%20Facebook&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2010%2F04%2F22%2Fsite-personalization-with-facebook%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p>I&#8217;ve been overwhelmed by all the Facebook changes.  Things are moving as quickly with Facebook as they are with Twitter.  So I thought I&#8217;d review the Facebook changes one chunk at a time and see some of the practical implications, for sites and for users.</p>
<p>One of the changes Facebook just launched is its site personalization services.  This allows external sites to display content based on information from a user&#8217;s Facebook account.</p>
<p>For example, I just visited Pandora.com for my morning music fix and saw this:</p>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/04/facebook-personalization1.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/04/facebook-personalization1-300x240.jpg" alt="Personalization with Facebook" title="facebook-personalization" width="300" height="240" class="aligncenter size-medium wp-image-2982" /></a></p>
<p>Because I was logged into Facebook, the Pandora site was able to:</p>
<ol>
<li> Display the top header bar with my Facebook profile picture.  The bar also includes the message &#8221; Hi Jesse. Pandora is using facebook  to personalize your experience.  Learn More[link]  – No Thanks[link]&#8220;.</li>
<p><br/></p>
<li>Display my profile picture below the music tracks and pull in links to artists I had Facebook fanned (Snoop Dogg and Susan Boyle).</li>
</ol>
<h4>Initial Reaction</h4>
<p>I wasn&#8217;t surprised to see these additions because Facebook had posted a massive picture to my Facebook Wall and description of some of the changes.  My first thought on seeing the change was to think &#8220;Wow, that&#8217;s pretty cool.&#8221;</p>
<p>I was viewing the change from the perspective of a blog owner who could potentially do something similar.  However, I could see how people could be freaked out after seeing the change.  &#8220;Why is Facebook following me, even out on the Web?&#8221;</p>
<h4>User Privacy</h4>
<p>So what do you do if you don&#8217;t want Pandora to display this Facebook information and connections? You just have to click on the header and either click on the &#8220;X&#8221; or on the &#8220;No Thanks&#8221; and your Facebook profile and your artists pics go away.  </p>
<p>I tested the persistence of this &#8220;No Thanks&#8221; opt-out action by refreshing the browser, opening things up in a whole different browser and the Facebook information did not reappear.</p>
<h4>Facebook Posse To Go?</h4>
<p>I also visited the food review site <a href="http://www.yelp.com">Yelp</a>, and the site displayed my Yelp-using Facebook friends.</p>
<p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/04/yelp-facebook-personalization.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/04/yelp-facebook-personalization-300x180.jpg" alt="Yelp Personalization with Facebook" title="yelp-facebook-personalization" width="300" height="180" class="aligncenter size-medium wp-image-2989" /></a></p>
<p>These are friendly faces so I didn&#8217;t mind seeing them on the site.  Most of the time I&#8217;m on a different social network, I <strong>do</strong> want to find users that I friend on Facebook or follow on Twitter.</p>
<h4>Further Research</h4>
<p>I didn&#8217;t test to see what happens on the Facebook side of things after doing key actions, like adding new Pandora channels or adding new Yelp reviews.  I imagine that would require further exploration of Facebook privacy settings which I&#8217;ll reserve for a future blog post.</p>
<h4>Bottom Line</h4>
<p>I like the personalization changes, so far.  I&#8217;m going to actively explore all the &#8220;under the hood&#8221; mechanics of the Facebook-publisher connection and test things out jesseluna.com when that is possible.  </p>
<p>I think that major &#8220;disconnects&#8221; will occur when we start seeing our Facebook information on sites that we don&#8217;t want to associate with in any way shape or form.  For example, if an employment site like Monster.com starts using this feature, it could start publishing information to your Facebook account.  I haven&#8217;t researched how things appear on Facebook, so this is speculation.  But if your boss follows you on Facebook, you could be in for a lot of explaining.</p>
<h4>What do you think about these personalization features?  Cool or creepy?</h4>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2010/04/22/site-personalization-with-facebook/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Non-Techie Reviews the iPad</title>
		<link>http://www.jpluna.com/wordpress/2010/04/06/a-non-techie-reviews-the-ipad/</link>
		<comments>http://www.jpluna.com/wordpress/2010/04/06/a-non-techie-reviews-the-ipad/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 07:01:56 +0000</pubDate>
		<dc:creator>Belén Rodríguez</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[PRO_TIP]]></category>
		<category><![CDATA[Review]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Toolbox]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[Apple iPad]]></category>
		<category><![CDATA[Bluetooth keyboard]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Gmail]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[iBooks]]></category>
		<category><![CDATA[iPad Review]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Kikipanion]]></category>
		<category><![CDATA[Marvel Comics]]></category>
		<category><![CDATA[mobile box office]]></category>
		<category><![CDATA[Momento]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Non-techie]]></category>
		<category><![CDATA[Notes]]></category>
		<category><![CDATA[Project Gutenberg]]></category>
		<category><![CDATA[Safari]]></category>
		<category><![CDATA[Scrabble]]></category>
		<category><![CDATA[Toy Story]]></category>

		<guid isPermaLink="false">http://www.jpluna.com/wordpress/?p=2846</guid>
		<description><![CDATA[<p>The iPad will never replace my desktop, but it has already replaced my laptop after just two days. </p>
<p>I love, love, love it! [Guest post by Belén Rodríguez]</p>
]]></description>
			<content:encoded><![CDATA[<div class="tw_button" style=";float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FbPpyIH&amp;via=jesseluna&amp;text=A%20Non-Techie%20Reviews%20the%20iPad&amp;related=cinemaluna:Jesse%5C%5C%5C%5C%5C%5C%5C%27s+Indie+Film+and+Video+site.&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Fwww.jpluna.com%2Fwordpress%2F2010%2F04%2F06%2Fa-non-techie-reviews-the-ipad%2F" class="twitter-share-button"  style="width:55px;height:22px;background:transparent url('http://www.jpluna.com/wordpress/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;">Tweet</a></div><p><a href="http://www.jpluna.com/wordpress/wp-content/uploads/2010/04/belens-favorite-iPad-setup1.jpg"><img src="http://www.jpluna.com/wordpress/wp-content/uploads/2010/04/belens-favorite-iPad-setup1.jpg" alt="Belen&#039;s preferred iPad setup" title="belens-favorite-iPad-setup" width="450" height="600" class="aligncenter size-full wp-image-2861" /></a><br />
The iPad will never replace my desktop, but it has already replaced my laptop after just two days. </p>
<p>I love, love, love it!  </p>
<p><a href="http://twitter.com/jesseluna">@JesseLuna</a> said it best: &#8220;If HBO was your &#8216;home box office&#8217;, then the iPad is your &#8216;mobile box office&#8217;.&#8221;  </p>
<p>It&#8217;s also a dream for reading, blogging, and managing social media networks on a realistically readable device.  (I love my iPhone, but the small screen has its limitations.) I know I will be using my iPad for most of what I do as a non-techie user. I also know I will still need to go to my desktop for large professional projects and probably most photo editing. (More on photos later.) </p>
<p>My setup consists of the iPad, the Apple cover, the Apple Bluetooth keyboard, a stand, and a lap desk. (And sometimes earbuds.) This is perfect for sitting in an armchair. Of course, if I were at a desk or table, I would not need the lap desk.  Also, when lounging in bed the stand is too precarious, so I just lay the iPad flat on the lap desk. The Apple cover is made of a grippy rubber material that doesn&#8217;t slide around at all, which is awesome. </p>
<p>Being a creature of habit, the first things I tried on my new iPad were all the things I already used on my laptop and/or iPhone: Safari, Gmail, Twitter, Flickr, Facebook, Netflix, Scrabble, Momento, iTunes, Wikipanion, and Notes. </p>
<p>Overall, these all worked as well or better than the on the laptop/iPhone. There are a few tiny glitches, where features don&#8217;t work the way I expect, but all of them are software issues, which I&#8217;m sure will be addressed by the developers. </p>
<p><strong>Aha! moments:</strong></p>
<p>- streaming Netflix in bed (with earbuds) while my husband sleeps</p>
<p>- stocking my iBooks shelves with free texts thanks to Project Gutenberg</p>
<p>- writing this blog post in Pages which I will later email to @JesseLuna</p>
<p>All of these tasks could be done with some other gadget or device, but before now I would have used a separate gadget or device for each activity. </p>
<p>New stuff I love on the iPad: Pages, iBooks ereader, Marvel comics viewer, Toy Story read-along, NPR, USA Today, and ABC viewer. Gorgeous picture quality, leagues better than my (10-year-old) PowerBook. Super-fast over WiFi.  Screen size is perfect for personal viewing. So many options &#8211; both media and content! </p>
<p>Stuff I haven&#8217;t done, yet, because it isn&#8217;t supported: Hulu. </p>
<p>Stuff I haven&#8217;t done because I haven&#8217;t bought the right app(s): games. </p>
<p>A final note on photos: there is a camera connecter accessory, but I didn&#8217;t buy it. I simply took photos with my iPhone, emailed them to Flickr. On the iPad I opened the Flickr app, selected my image and saved it to my Photos, then accessed it from there. That works fine for me. </p>
]]></content:encoded>
			<wfw:commentRss>http://www.jpluna.com/wordpress/2010/04/06/a-non-techie-reviews-the-ipad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/


Served from: www.jpluna.com @ 2012-02-08 16:21:30 -->
