Latino2 California Tour Hits the Central Coast

Latino2 California Tour stop #2 - Central Coast
Latinos in Social Media (LATISM) is proud to announce San Luis Obispo as the second stop on the Latino2 California Tour.

Come join us on December 4, 2010, at the Cal Poly Performing Arts Center in San Luis Obispo. California’s Central Coast is the birth place of “La Causa”, the Latino civil rights movement. The conference will focus on the theme “Community and Collaboration in Central California: Then and Now.”

Getting Excited?

The video below is a compilation from the first Tour stop in Los Angeles. Many thanks to Gina Ruiz (@ginaruiz on Twitter) and Deldelp Medina (@deldelp) for sharing pictures and videos!




Picture credit: lastorset on Flickr

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Always Commit – Comedy lesson by Kevin Pollak at the 140 Conference – 2010

Kevin Pollak (@kevinPollak on Twitter) made me bust up laughing at how he played the interviewee in this bit..oh, wait, it was really supposed to be an interview?

Alan Weinkrantz (@alanweinkrantz on Twitter) plays the “straight man” in this interview snippet at the 140 Conference in Hollywood. The 140 Conference is a unique collection of Twitter related presenters (“characters”) who present on an eclectic set of topics – everything from online psychics to personal online stories to global social media campaigns by major networks.

You can catch Kevin Pollak’s Chat Show here.

I had a great time, met tons of online friends, and enjoyed this interview.

Do you have any favorite 140 Conference moments?



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How To Get Facebook Page Notifications

Facebook has a myriad ways to receive notifications but not from your own Facebook Page.

In order to get notifications you have to do a workaround and “Like” your own Page post. After doing this for a while, this can get old for your regular Facebook profile friends.

Enter NutshellMail, an site that allows you to manage portions of your social network via email. My favorite feature – NutshellMail allows you to receive Facebook page notifications!

When I first heard about NutshellMail back in 2009, I didn’t get it. Why would people want to manage their social network activities via email? In fact, I chatted with Mark Schmulen (one of the co-founders) over brunch about the application for half and hour and still didn’t get it. I get it now and it’s a great patch for the missing Facebook Page notification feature.

Key NutshellMail Features

Easy to set up accounts
You can configure Facebook, Twitter, YouTube, LinkedIn, and Myspace accounts. On Facebook you can pick your profile and any of your Pages.
NutShellMail Accounts
Easy to schedule
You can schedule up to three notifications per day. This isn’t the same as regular Facebook profile notifications that can be sent as they happen but it’s the next best thing. If you really need to see the latest updates, you can click on the “Get Latest Notifications” button on the notification email and it will send you the latest and greatest information.
NutshellMail Scheduling

Nice looking emails
After doing email marketing for over 7 years, it drives me crazy when companies send out emails that look like poo on key devices. NutshellMail is made for email so I’m glad they took the time to make things render properly on different clients.

NutshellMail email notifications

Review

I’m still playing with NutshellMail and learning how to configure all of the notification options but it’s solved a major problem for me. Until Facebook rolls out a way to receive notifications from Facebook pages without a hack, I’ll keep using NutshellMail.

Do you have an other way of managing your Facebook pages, I’d love to hear about it.

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Quick Tips For Using LinkedIn In Your Job Search

I’ve heard people say this many times and have experienced it myself, job hunting is a full time job. This isn’t a pie in the sky tech blog post, this is coming from the trenches. I’ve been job searching for the past four months and I want to share my observations using LinkedIn to help you with your search.

Update Your Profile

Profile
The main tip for creating your LinkedIn profile is to create a focused account of your recent career experiences. Fill out the entire profile, including past positions, education, interests, and groups. Manage your profile information as closely as you manage your updated resume(s). Be professional, accurate, and put your best foot forward.


Key Sections

  • Make sure to update your Contact Settings to match your job search strategyLinkedIn Contact SettingsIf you can list that you’re interested in “Career Opportunities” then make sure to list it. If you’re currently in a job but looking for another opportunity, you may not want to add the “Career Opportunities” to the list to keep your search under the radar.
  • Take some time to carefully craft the Summary section. I had a one sentence “mission statement” there for a long time but as I used LinkedIn more and more I found other people’s Summary statements useful. Plus, I received feedback from a career counselor that it needed to be beefed up.

    Think of the Summary as a condensed job description. If you’re currently working then write a one or two paragraph description of your key duties and also fold in some of your key accomplishments. If you’re unemployed then list some of your key experiences that match the jobs you’re looking for. You can do this by pulling out one of the job descriptions that you’ve applied to (because you think there’s a great fit) and reflect those qualifications in your Summary. Employers labor over writing those job descriptions and use very exact language to attract the right possible employees so make use of them.

Do Some Networking

VCTweetup - Networking - fun

  1. Connect with current and former colleagues. Reach out to people you have good relationships with in your social network communities. The stronger the relationship, the more valuable they will be in your job search. You’ll be helping them out in the future. Connect with in real life and also online via LinkedIn. The photos above are from local networking events.
  2. Use your contacts judiciously and only request connections to people you don’t know when they are super strategic to your search.
  3. If you can connect with reputable recruiters, then do so. A Twitter friend recommended a recruiter and she’s been great at sharing job listings and keeping them updated with the current status. While I’ve been connected to her, she’s found jobs for dozens of people via LinkedIn. Contact me if you are in IT in the LA or Ventura County and I’ll pass you her information.
Use It For Research

Research
LinkedIn is incredible for doing research on possible employers:

  1. Many companies are listed on LinkedIn. During a typical day’s search, I’ll look up ten companies on LinkedIn and usually nine of them are listed.
  2. You can “follow” companies. Then, you can see when new jobs are added, if people leave the company, or if someone gets a promotions.Follow a company on LinkedIn
  3. Just as employers can research you online, you can research employees, especially hiring managers and people who will be interviewing you.
  4. I also like looking at who’s being promoted and who’s recently left the company. This is a way to get a peek into the current company activities and may point out a new way for you to fit into the organization. “What, I won’t fit into that online marketing manger role? Well maybe I would fit in the Systems Analyst side of things.” This is all valuable intelligence.
  5. Look at the Summary descriptions for existing company employees. This give you an idea of what people are really doing. You may be able to get a better picture of who you might be reporting to or who you might be managing.
  6. Look at recommendations written for people in the company (you may need to be connected to them to see this). Recommendations from employee colleagues can tell you what employees value and some of their company lingo. For example, if several people recommend an employee and mention “excellent team player” then you have an idea that working in a team is important to that company culture.
Use The Job Search Tool

LinkedIn also has a good job search tool. You can actually apply for some jobs directly via LinkedIn.

I must say, I applied for several positions using this method but never heard back from the companies. This could indicate a hole in the application process or just a bad match. At the very least, this is a great way to discover job opportunities. If you have better luck applying to jobs via different channels (on Monster, Dice, Indeed, recruiter, etc.), you may want to use the LinkedIn search results then go check your favorite channel.

(click below to enlarge the image)
LinkedIn Job Search Tool

Review

LinkedIn provides an intelligent set of tools to help you with your search. Take the time to set up your LinkedIn account then use it wisely. I hope these tips help. Good luck!

Thanks for stopping by. Please share you LinkedIn job tips and comments below.



Photo Credits:
Atomicshark (cat picture)License
Stefan (strormtrooper investigator) - License

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Trackbacks In WordPress Sites [Video]

Footsteps - Trackbacks
This is a video response to Cathy Larkin (@WhyDoWeBlog on Twitter) who asked about Trackbacks during a #blogchat conversation.

What are trackbacks and when they would be used in relation to WordPress.org blogs? Watch the video and find out.

Trackbacks in WordPress Blogs – Click here to View FULL SCREEN



If you like this post, comment, share, and set it free!



Photo Credit: Seryo via Flickr Creative Commons

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Review of The Networked Nonprofit

Network
When I heard Beth Kanter and Allison Fine had created a book for non-profits,The Networked Nonprofit: Connecting with Social Media to Drive Change, I had to pick up a copy. I’ve been following Beth on Twitter (@kanter) for a year and a half and had the opportunity to chat with her at the Twitterville launch party a year ago.

The Networked Nonprofit does an excellent job explaining the “What?” behind social media for non-profits. What is social media? How does it apply to non-profits and what is the larger picture?

It’s easy to get caught up in the technology and tools aspect of social networking. The Networked Nonprofit lays out an easy to understand view of the Web 2.0 environment without forcing readers to jump over technological jargon barriers.

Social media is all about networking, something non-profits understand very well. The book builds off of that familiar concept and uses it as a scaffold to approach topics like online engagement, transparency, and crowdsourcing.

I strongly believe that The Networked Nonprofit belongs on the nightstand of every non-profit manager and anyone looking to support non-profits.

You can order a copy or a set of The Networked Nonprofits books via Amazon (affiliate link below).

Photo Credit: Noah SussmanLicense

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