Archive for the ‘Video’ Category

The Apple iPad will start shipping on April 3 and with it, a new media form.

John Makinson, CEO of Penguin Books, demonstrated the electronic books on Tuesday and I’m sure jaws dropped. The touch-based navigation and interactive elements make this a new breed of electronic book.

Related Buzzwords:
* Gamechanger
* Transmedia

Related Posts:
* First Look: How Penguin Will Reinvent Books With iPad (PaidContent.com)
* Apple iPad Coming to U.S. on April 3 (Mashable.com)
* Wired Magazing Goes Tablet
* Apple iPad Challenge. Are You Up To It?

The Millennium Development Goals (MDG) were decided upon by 191 countries in 2000. With only 5 years to go, 8 top filmmakers got together to mobilize others into action. They created 8 short videos which were compiled into the feature film “8.” Each of the short stories focuses on one of the MDGs which are:

1) Eradicating extreme poverty and hunger
2) Achieving universal primary education
3) Promoting gender equality
4) Reducing child mortality
5) Improving maternal health
6) Combating HIV/AIDS, malaria and other diseases
7) Ensuring environmental sustainability
8) Creating global partnerships for development

I spent a week at the United Nations in 2002 so I have a very personal connection to this mission and hope to become more involved.

You can find out more about the project by visiting NoTimeLeft.org and by viewing the videos on YouTube.

I was particularly taken with the way the global partnership and develpment video was created. The story was directed by Wim Wenders and is below.

Wired Magazine announced that it will create a tablet-friendly digital version of it’s popular magazine.

Yet another reason why I can’t wait for the Apple iPad to start shipping. I expect most major magazines to catch on and start creating this kind of rich browsing experience. At this size, resolution, and portability, even ads will look cool.

The big question here is how well the iPad will play with Flash. That could put a damper on the fun level of rich media magazines. If Flash doesn’t happen on the iPad, that could be a tough tablet to swallow.

Related Links
* The Wired Tablet App: A Video Demonstration (Wired.com)

I love promoting awesome people, great causes, events, and organizations/businesses that are doing interesting things. My favorite tech tool to help me do this is the Apple iPhone 3Gs.

There’s a reason the iPhone 3Gs is such a hot seller, it is a mobile promotion machine. I use it to check email on the road or at home when away from my laptop. I use it to take pictures that I post to my Twitter and Facebook status feeds and to various blogs. The built in video allows me to post to my YouTube Channel, post via email to my Posterous account, send short videos via 12seconds.tv, and to live stream using Qik.com and UStream. With this single tool, I can immediately share what’s going on with my life or at an event.

Here’s an example of how I used my iPhone for shameless self-promotion. A couple of months back, I noticed Nancy Rodriguez’s Twitter update where she mentioned that she and the crew from Q1047, the local Hip-Hop and R&B station, where going to be live broadcasting from a nearby McDonald’s. It was around 7am so I grabbed a fast shower then zoomed over to McDees. I had chatted with Nancy before via Twitter so it was great meeting her and the rest of the Rico and Mambo show. I took a couple of photos of them in action, posted the pictures to Twitpic and Twitter, spoke to Nancy, then headed back to go home.

Now, I’ve been listening to Q1047 since I moved to Ventura County and it’s my favorite station. So I was glad to post pictures and tweet about them on Twitter. But as I headed back to the car I realized that I could have plugged my new online blogging course. So I decided to grow a sack and went back to ask Nancy to send a shoutout to my BuildYourFanBase.com readers and she kindly did so.

Fifteen minutes after I left the live broadcast, I had uploaded the video shoutout to YouTube and had already tweeted out a link to my blog post on the event. Minutes later Nancy retweeted the link and gave my blog and new blog class an on-air shoutout.

Now that’s promotion at the speed of light!

Do you have any other mobile promotion tech tools that you swear by?

YouTube allows you to create a custom video player but the process doesn’t include an easy way to set the player size. I’ll show you how to do both.

Create the custom player
You can create a custom player by logging into your YouTube account then selecting “Account” link next to your user name at the top right of the page.

From the Account page, click on the “Custom Video Players” link under the “More” column.

Click on the Create Custom Player button, add the player name and description, select the layout, then select the video(s) you want to include. If you want to create a player for only one video or for a specific group then you can save what you have at this point and create a Playlist with those videos. Otherwise, select the video(s) that you want to include in this player.

Click on the “Select” button once you selected the videos(s) to include in the player.

Once things look good, click on the “Generate Code” button then you’ll see the Embed Code box with the HTML code in it.

At the time of this post, the default player size is 416 by 337 pixels. You probably noticed that the Create a Custom Player process never allowed you to set the player size. I’ll show you how to edit the code so you can get the right player size.

Edit the Embed Code
Copy the Embed Code and paste it into a Notepad or Text file for now. Now, we’re going to change four parts of that code, the two “width” and two “height” parameters which are both 416 by 337 respectively.

To avoid strenuous math at this point, I included a data table that has the width and height at different percentages of the original player size. So if you want the player to be around 300 pixels wide, you’ll need to set the height to be around 240 pixels, based on the chart below.

Final Steps
Now that you have the desired width and height, change those values in the Embed Code then add the entire code to your blog. If it doesn’t fit correctly, revisit the table above and find a combination that works for you.

You just learned how to create and resize a custom YouTube Player!

Gretchen Rubin presented her book “The Happiness Project” at Vromans Bookstore in Pasadena, CA yesterday.

What started off as a personal chronicle of one person’s shift towards happiness, has led to many Happiness Projects – a movement. I went to support my wife and friend who are starting their own Happiness group and to hear Gretchen’s story.

I streamed the event live to Ustream and here is the majority of the video. You may have to turn up the audio since I was filming from afar using my iPhone.

You can find Gretchen on Twitter at: @GretchenRubin.