Archive for the ‘Web Marketing’ Category

Instant Tweetup is a free iPhone application that allows users to find nearby Twitter users and send them tweets.

How Does Instant Tweetup Work?

Once launched, the application requests permission to use your current location. By providing your location, the application can scan your immediate geographical area and find Twitter users who:

1) Have set their “Location” settings in that area or,
2) Have their “Tweet Location” option on and have “checked in” nearby.

This “Tweet Location” feature is an opt-in feature that was added to Twitter a few months back. You can turn this on by going to Settings > Account > then checking on the “Tweet Location” checkbox. I tweet from home a lot so I have this turned off.

Once you use the application to find nearby tweeps, you can “@” message them an invitation to meetup with you and optionally include a bit.ly map link with your current location. You do not have to be following these Twitter users. The message is a simple “@” reply, not a Direct Message.

Possible Uses

1) Find nearby tweeps to follow. This works best if you already know the people. For example, you can follow nearby friends, schoolmates or workmates that you haven’t connected with on Twitter.

I personally follow a broad range of people on Twitter, but have also tried to find people in my home county to follow. This has worked well for me in terms of business networking. However, following people within a one to ten mile range (the Instant Tweetup range) in my small town is a bit too close for comfort. Imagine following someone and discovering they live on the same block. That could get strange.

2) Use Instant Tweetup to announce product or service offerings if you are a business. You wouldn’t want to blast it out to everyone all the time since some people will show up because they live nearby, not because they are looking to shop. For example, if you are the local sub shop, you could use Instant Tweetup to offer a special to nearby tweeps who are talking about lunch. If they are following your business this is an instant win, but if you haven’t connected with them yet then this could be considered spam.

3) Tweet out a business offer at a major event. If you’re at the Staples Center watching the Lakers wipe the floor with Seattle, for example, a concession stand or volunteer booth could tweet out an offer to those who are obviously at the Center.

4) Use it for an instant tweetup. Yes, if you have a group of friends in a nearby location, you can message them all and set a meeting place. “@MyGoodFriendJoe In line at Pinks in Hollywood, come and join me if you’re hungry! bit.ly/maplocation.”

One thing to keep in mind is that if you are tweeting these messages out with the map locations, you’re providing your location to the world.

Enhancements I’d like to see

1) Provide a way to filter out random people and only show Twitter followers. Depending on the context and the message, tweeting invites and your location at random people in your immediate vicinity can be both spammy and creepy.

I contacted Keith Moon (@keefmoon on Twitter), Instant Tweetup’s developer, and he said that he plans on adding color-coding to the results list to indicate if someone is a follower. That’s a step in the right direction.

2) Provide an opt-out feature. Right now, to “opt-out” of the Instant Tweetup application, a Twitter user would have to turn off their geolocation setting and also remove their Location setting. This would be an important feature request if people started using the application in a non-targeted manner. If a local business started sending out tweets at me every single day at lunch time, I’d eventually want to turn it off.

QUESTIONS

Do you have any other suggestions on how to use the application? Is it something you would use? Leave a comment.

Google Analytics allows you to collect and see statistics over your blog site traffic. You can see the number of visitors, referral sources, and the keywords that are driving people to your site.

I’m going to show you how to set up Google Analytics on a WordPress site. This video only applies to WordPress.org blogs, not to WordPress.com sites. Click here if you are a WordPress.com user. Otherwise, enjoy the video:

WordPress.com
Because WordPress.com does not support JavaScript, you cannot load Google Analytics. As of now, there is no way around this. If you have a WordPress.com blog and want to capture some statistics then you can use GetClicky. This site allows you to get some site stats but nowhere near the kind of information you can get from Google Analytics.

The other way to get site statistics is to use the built-in stats viewer in WordPress.com’s Dashboard. Here are a couple of views:

The Dashboard view:

Part of the “More Details” WordPress.com view:

So there you have it, installing Google Analytics on a WordPress.org and tips for checking stats on WordPress.com.

Do you have any questions? Leave a comment and don’t forget to squeeze the tube below and subscribe to my YouTube Channel (cinemaluna).

Twitter has been giving my @jesseluna account the cold shoulder, not displaying tweets from others for over 8 hours. It’s 9:09AM Pacific Time and the last tweet update was at 35 minutes after midnight.

Apparently I’m not the only as The Next Web reports that many accounts have been affected. TheTwitter blog has not posted any information on this freeze out yet.

I can see Replies and tweets that use hashtags that I follow but that’s it. The Next Web also points out that you can see updated tweets using the Twitter Lists feature.

Hopefully Twitter can patch things up soon. Until this gets resolved, I’ll focus on conversing (not just reading posts or retweeting) then probably head over to Facebook to see what’s going on in the world.

Did your account freeze up? Did you jump to another social networking site? If so, which one?

One of the best ways to tell your blog visitors about your Facebook presence is by using a Facebook Fan Badge. This allows users to click a button and join your Fan page and to click through to your Facebook account.

Quick note, are you looking for information on the Facebook Fan Widget? If so, click here.

To add the Facebook Fan Badge Widget:

1. Go to the Facebook Fan Badge Widget page. You will need to be logged into Facebook to access this page.

2. The “Select a Page” drop down box will show all of the fan pages you have joined. By default, the Fan Badge Preview section on the right will show the first fan page in your fan page list. Select your fan page and the Fan Badge Preview will update.

3. When you select your fan page, the “Copy the code below and paste it on your website” textbox will update with the correct code. Copy the code. Pro-tip: I like to keep a text file open (like Notepad) so I can paste in and label code. I do this in case I totally forget what I just copied and end up copying something else into my clipboard. It saves time and my sanity. ;)

4. Log into your blog, and add a text widget to your blog, paste in the code, and save your changes. This part of the process will be different depending on your blogging system.

For WordPress.com and WordPress.org (custom install) users
1. Log into WordPress.com
2. From your blog’s dashboard, go to the Appearance> Widgets page
3. Assuming you have at least one sidebar, click + drag a Text widget to your sidebar
4. Set a title. I used “Join My Facebook Fan Page” as the title
5. Paste in the code that we copied from the Facebook Fan Badge page. If it is no longer in your clipboard, you can copy it from your temporary text file mentioned in the Pro-tip above.
6. Save then Close and you’re set.

This is a screenshot of adding the badge to WordPress.com (click to enlarge):

Adding the widget to WordPress.com and WordPress installs is fairly easy but to add them to Tumblr and Posterous take more work and you have to muck around in the HTML. I’ll show you exactly how to do that.

For Tumblr users:
1. Log into your Tumblr account
2. Click on the Customize link button (upper right part of the page with the wrench icon)
3. Click on the “Theme” tab at the top of the page. We’re assuming you have Advanced HTML turned ON for your theme.
4. Navigate to the part of the theme where you want the badge to show up. I put mine right below a FormSpring widget which shows up under the Archive/RSS segment.
5. Click on the Update Preview button to see your changes.
6. After adding the exact code the box was slightly our of whack so you may have to tweak the colors a bit. Once you’ve done that, click on the Save & Close button and you’re set.

This is where I added in the Facebook code (click to enlarge):

For Posterous users (requires Advance Theme view to be turned on):
1. Log into your Posterous account
2. Go to the Settings page by mousing over the upper right section of he page and clicking on “Settings” button
3. Click on the big “Theme and Customize My Site” button
4. Click on the Advanced tab in the upper left hand side of the page
5. Once again, you’ll need to have Custom Theming turned on to proceed. If you do, you’ll see HTML template code in the top window. Expand the window by clicking on the “Expand” link
6. Navigate to where you would like to add your badgeand paste it in. I added my badge right below the “Subscribe via RSS” link

This is what the RSS link template code look like. Paste your badge code right after this section (it ended up being 90% down towards the end of the template page on my theme). Click to enlarge:

So we just learned how to add a Facebook Fan Badge to your blog site. If you desprately need help with doing this with one of the other blogging platforms, leave a comment below and I’ll update this blog post with those instructions. M’Kay?

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Whoa there big feller, how to I display the fan pictures and my Facebook feed like on some other sites?

Facebook has several types of goodies for sites and one of them is a Facebook Fan Widget (not the same thing as the badge). The Fan Widget uses JavaScript code so some blogging systems do not allow them. WordPress.org blogs do allow them since they are installed on one’s own server but WordPress.com does not allow them because of the JavaScript.

One of my themes for 2010 is Own Your Content. In that light, I’m sharing the Amazon.com review I did of Aaron Brazell’s WordPress Bible.

Here is the text of my Amazon review for the WordPress Bible:

I’ve been developing Web sites for over 12 years and jumped into WordPress design about two years ago.

This book will help me super charge my development. Having come from a .Net developing background, I’ve only been tweaking PHP code and using software to create 80% of my new theme code. This book will give me the tools to further explore the code and learn how to do things from scratch.

In addition, the WordPress Bible provides great sets of “cheat sheets” to help figure out some of the complexities of theme layouts, the dreaded loop, and other structures.

I’ve also been Alpha testing the WordPress 3.0 code and the contents of the book are still highly relevant. In fact, I’ve never used the WordPress MU functionality but will take the tips and information in this book to help direct me on the 3.0 multi-site setup which is still being developed.

I highly recommend this book for anyone interested in taking their blogs to the next level and for WordPress designers and developers. I can’t wait to use the book to get under the hood of my next project and super charge that sucker.

* Direct link to my Amazon Review Feel free to “Like” it or leave a comment there.
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As you decide where to spend your hard-earned money, I recommend the WordPress Bible for WordPress developers and theme designers. WordPress beginners (non-developers) might have trouble understanding it so you should browse through the book before buying it.

I would have liked to have seen more information on adding video to blogs since I’m a lifestreamer and do a lot of video. But photo bloggers will be happy since the book does have a special section for them.

I tweeted a link to this image on Posterous when I went to purchase the WordPress Bible. Despite Chuck Norris’s will, I only purchased the WP Bible. :)

Shameless Affiliate link so you can buy a copy or three:

(Note/reminder: The Chuck Norris book is not included, although it really wants to be)

Bank robber Willie Sutton was once asked, “Why do you rob banks?” His reply, “Because that’s where the money is.” The AP is taking the same approach and sending some of it’s Twitter links to Facebook, because that’s where millions of people are.

I think this will be a short term marketing strategy. And even today they started sending people back to the AP site. Using Facebook as an additional outpost is a good idea, but not as a center point.

If you have a domain, use it. That’s where the true riches are.

Related Posts:
* The AP Is Using Twitter To Send People To Facebook. Wait. What? – TechCrunch
* AP is Visionary: They See a “Siteless Web” – Steve Rubel Lifestream