Posts Tagged ‘12seconds.tv’
iPhone as a Promotion Machine
I love promoting awesome people, great causes, events, and organizations/businesses that are doing interesting things. My favorite tech tool to help me do this is the Apple iPhone 3Gs.
There’s a reason the iPhone 3Gs is such a hot seller, it is a mobile promotion machine. I use it to check email on the road or at home when away from my laptop. I use it to take pictures that I post to my Twitter and Facebook status feeds and to various blogs. The built in video allows me to post to my YouTube Channel, post via email to my Posterous account, send short videos via 12seconds.tv, and to live stream using Qik.com and UStream. With this single tool, I can immediately share what’s going on with my life or at an event.
Here’s an example of how I used my iPhone for shameless self-promotion. A couple of months back, I noticed Nancy Rodriguez’s Twitter update where she mentioned that she and the crew from Q1047, the local Hip-Hop and R&B station, where going to be live broadcasting from a nearby McDonald’s. It was around 7am so I grabbed a fast shower then zoomed over to McDees. I had chatted with Nancy before via Twitter so it was great meeting her and the rest of the Rico and Mambo show. I took a couple of photos of them in action, posted the pictures to Twitpic and Twitter, spoke to Nancy, then headed back to go home.
Now, I’ve been listening to Q1047 since I moved to Ventura County and it’s my favorite station. So I was glad to post pictures and tweet about them on Twitter. But as I headed back to the car I realized that I could have plugged my new online blogging course. So I decided to grow a sack and went back to ask Nancy to send a shoutout to my BuildYourFanBase.com readers and she kindly did so.
Fifteen minutes after I left the live broadcast, I had uploaded the video shoutout to YouTube and had already tweeted out a link to my blog post on the event. Minutes later Nancy retweeted the link and gave my blog and new blog class an on-air shoutout.
Now that’s promotion at the speed of light!
Do you have any other mobile promotion tech tools that you swear by?
How to Add Your 12seconds.tv Stream to iTunes
This is so awesome! You can submit your 12seconds.tv stream and have it show up as a video podcast in the iTunes directory.
Submitting my 12seconds.tv stream to iTunes never occurred to me until I went to check for iPhone app updates via my desktop iTunes. I did a search, saw the three flavors of 12seconds apps, then noticed some 12seconds feeds. Wow!

This year, the name of the game is Own Your Stuff. In this case, by creating a Podcast out of a 12seconds.tv, users can repurpose and redistribute the content that they have created. And the best part is you get to tell folks that you have an iTunes Podcast.
So let’s get to the good stuff and describe the process to get things listed.
- Go to the Apple iTunes “Making a Podcast” page and review the process.
- Test your feed. Open iTunes, under the “Advanced” menu, select “Subscribe to Podcast” then enter your 12seconds.tv feed and click “OK.” Your feed will look like http://12seconds.tv/channel/jesseluna/feed, but you will substitute your username instead of “jesseluna.” Doing this should bring up your latest 12seconds update.
- Submit your podcast. Open iTunes, click on the Podcasts tab or main link. You’ll see a “Podcast Quick Links” section on the top right hand side. Click on “Submit a Podcast.” It will take you to the “Submit Podcasts to the iTunes Directory” view.
- Note: Before you continue you need to have an iTunes account and be logged into iTunes.
- BEFORE YOU SUBMIT THE FEED, make sure your avatar is the one you want to show up in the directory. I submitted before double-checking that and when I went in to change my avatar in 12seconds, I found that the change did not cascade through to the iTunes store.
- Submit the feed by entering the feed URL and clicking on the “Continue” button. You may be prompted to log into iTunes.
- If there are no errors, you will receive confirmation that the feed is being reviewed and you will receive an email. It took 24 hours to receive the confirmation that the feed was approved and for it to be accessible from the iTunes directory.
This worked for me the first time so that bodes well for other efforts.
Follow Up:
- Add me as a friend on 12seconds.tv
- Leave a Comment if you have questions or use the FormSpring “Ask Jesse” box on the right of this page to leave an anonymous question.
- Once your feed is set up, come back and tell us about it so we can check it out
- Subscribe to my 12seconds Podcast (opens iTunes)
- Make sure to keep your 12seconds.tv account updated or iTunes will remove your feed from the directory. Update at least every 3 days.
You just learned how to add your 12seconds.tv video stream to the iTunes Podcast directory!
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Customer Service in 12Seconds Flat
I spent the morning at a Starbucks in Cerritos, California, busily working on a proposal. After an hour I took a break, snapped a few pictures of my surroundings then tried to shoot off a 12seconds.tv video update via my iPhone.
But the update didn’t work. I tried again. No love.
So I posted a message via Twitter,
“Trying to send 12seconds.tv update from my iPhone but no workee.”-@jesseluna
I paused, then refreshed my Twitter iPhone application and there were two responses from folks at 12seconds.tv, including one from Sol Lipman, the 12seconds.tv co-founder. Two more responses came in seconds later.
Is your business or organization prepared to compete with customer service on demand? Sol’s is.
Here’s my 12seconds.tv post, third time was a charm:

