Posts Tagged ‘B2B’

CDI/Octera is seeking an account manager for the Los Angeles market.

Brief job description:

• Responsible for all account activity in the region (Oxnard down to Orange County with some accounts in North Orange County) for CDI and Octera Solutions
• Work with engineering on new designs
• Work with purchasing on orders, commercial programs
• Responsible for design registrations, project tracking using Yukon
• Minimum 5 years experience in LA market
• Previous experience selling FPGAs
• Technical background a bonus

Apply for this job:
Click here to apply

OR, get more details, email us at: hr [at] cdiweb [dot] com

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About CDI
Component Distributors, Inc. (CDI) is a high tech distributor of power, RF/microwave, and sensing solutions.

Visit CDI on Twitter: @CDI

About Octera
Octera Solutions was formed by a team of Memec veterans to meet the needs of Electronic OEM Customers and Suppliers. With Technical Sales, Applications, System Architects, Design Services,IP, and Supply Chain capabilities, Octera Solutions has the resources necessary for Customers from product concept through production.

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I recently had “the Twitter talk” with the CEO of a high tech B2B company. His one main question was, “Will Twitter help us make money?”

My response was that B2B companies should not look to Twitter as a way to sell widgets, but to view it as a trade show.

At a trade show:

1. Conversations and actions are focused on building relationships
2. Outcomes are evaluated on a long-term basis, not a quick hit
3. Strong partnerships are the greatest financial reward. In the CEO’s business, a new vendor can mean millions in sales per year
4. It’s a great place to share the company’s brand and personality
5. To get the most out of a show, you have to engage participants or you will get lost in the crowd

So there is a reward at the end of the Twitter rainbow for B2B companies. But it takes time, work, and a decent strategy.

Oh, and don’t forget the swag.