iPhone as a Promotion Machine

Posted on February 14, 2010 by Jesse Luna

I love promoting awesome people, great causes, events, and organizations/businesses that are doing interesting things. My favorite tech tool to help me do this is the Apple iPhone 3Gs.

There’s a reason the iPhone 3Gs is such a hot seller, it is a mobile promotion machine. I use it to check email on the road or at home when away from my laptop. I use it to take pictures that I post to my Twitter and Facebook status feeds and to various blogs. The built in video allows me to post to my YouTube Channel, post via email to my Posterous account, send short videos via 12seconds.tv, and to live stream using Qik.com and UStream. With this single tool, I can immediately share what’s going on with my life or at an event.

Here’s an example of how I used my iPhone for shameless self-promotion. A couple of months back, I noticed Nancy Rodriguez’s Twitter update where she mentioned that she and the crew from Q1047, the local Hip-Hop and R&B station, where going to be live broadcasting from a nearby McDonald’s. It was around 7am so I grabbed a fast shower then zoomed over to McDees. I had chatted with Nancy before via Twitter so it was great meeting her and the rest of the Rico and Mambo show. I took a couple of photos of them in action, posted the pictures to Twitpic and Twitter, spoke to Nancy, then headed back to go home.

Now, I’ve been listening to Q1047 since I moved to Ventura County and it’s my favorite station. So I was glad to post pictures and tweet about them on Twitter. But as I headed back to the car I realized that I could have plugged my new online blogging course. So I decided to grow a sack and went back to ask Nancy to send a shoutout to my BuildYourFanBase.com readers and she kindly did so.

Fifteen minutes after I left the live broadcast, I had uploaded the video shoutout to YouTube and had already tweeted out a link to my blog post on the event. Minutes later Nancy retweeted the link and gave my blog and new blog class an on-air shoutout.

Now that’s promotion at the speed of light!

Do you have any other mobile promotion tech tools that you swear by?

“All Bark” – What’s In Front Of You

Posted on January 2, 2010 by Jesse Luna

I go to this park almost every day and each time I see something different. When coming up with blog topics, you don’t have to fly off to Rome or hike the Alps to experience beauty. Sometimes you just have to appreciate what’s in front of you, then write about it, take a photo, or shoot some video.

I took this photo with my iPhone then used the PicPosterous application to post the photo directly to my Posterous blog and also to this blog. I wanted to make a note about it on this blog so I just added this text section to it.

Posted via web from jesseluna’s posterous

Read and Write to your WordPress Blog on Tweetie2 for iPhone

Posted on December 13, 2009 by Jesse Luna

You can now read and post to WordPress.com blogs using Tweetie2, a third-party iPhone Twitter application.

This is cool because it’s like having mobile Twitter but for blogs. You can read and post to your blog and also read other WordPress.com blogs.

This is an overview of how it works, for specific instructions view the WordPress.com blog post on this new feature:

1) Set up a new account in Tweetie2 for your WordPress.com blog. Tweetie2 charges $2.99 for the app. I didn’t have it yet so finally ponied up the cash and it’s rockin so far.

2) Change a setting so that it uses the special link to a Twitter WordPress API. This tells Tweetie2 that you want that Account to do WordPress things, not Twitter things. That means that you will not be able to tweet from that Account, which makes sense since it’s pointing to your blog and not Twitter.

3) Set up your blog using your WordPress.com username and password information. You’ll still be configuring this new Account at this point. Since WordPress.com allows multiple blogs under one account, your default blog will be the one that Tweetie2 can post to. But, you can change that setting by going to your WordPress.com site’s Profile page (see below).

To change the “controlling” WordPress blog that will be updated from the Tweetie2 Account, just select the blog from the “Status updates will be posted on this blog:” drop down menu.

4) Configure geotagging. While you’re in the WordPress.com Profile page, you can also decide if you want to allow geotagging which attaches location information to your blog posts. You must have geotagging turned on for the specific “controlling” WordPress.com blog for this to work. If you want more information on geotagging, I created a video tutorial on how to turn on the geotagging feature on a WordPress.com blog. My tutorial was also picked up by WordPress.tv.

I tested this and posted an update to my geotagging enabled WordPress.com blog. After a while, the post showed up on the Tweetie2 Account but it took a little longer for it to show up with a little red flag next to it. The red flag indicates that if you click on the item you’ll also see a map.

5) Add in your friends! Not only can you read and post to your selected blog, you can also read other WordPress.com blogs. In order for that to happen, these WordPress.com blogs must be added to your “Blog Surfer” list. You can access this area by logging into your WordPress.com blog site then going to My Account > Blog Surfer. If you’ve previously added blogs to this list, they should already show up in your Tweetie2 WordPress Account “stream.” If you want more to show up, just enter the URL in the “WordPress.com url” text box and click on the Add button.

This is a view of the Blog Surfer page:

Once you add your favorite WordPress.com blogs, it takes a few minutes for them to show up in your new Tweetie2 WordPress Account feed. Refresh Tweetie2 if you don’t see them after a few minutes. Items appear in the stream in chronological order so you may have to scroll down to see older posts – yes, just like Twitter.

6) Post away! Now you can post to your blog just as you would compose a tweet for Twitter. You still only have 140 characters, there are no attachments, and no special fields for adding links. You’d have to type or paste in any links you want to include in your post. Once again, if you have geotagging turned on for this blog, that information will show up for that blog post and will show up for any of your friends that subscribe to your blog via the Blog Surfer feature.

You’ve just learned the process for creating a new Tweetie2 Account to give it Twitter-like connectivity to your WordPress.com blog network.

So tell me, will you use it? If so, do you think you’ll post to your WordPress.com blog more?

Can I Get an Email Subscription with that Blog?

Posted on December 3, 2009 by Jesse Luna

WordPress finally added an Email Subscription feature to its WordPress.com blogs. This is a great new feature because it is much easier than adding in a third-party email subscription option like Feedburner.

The email subscription feature comes in the form of a new built-in Widget and this video tutorial shows you how to get it working, step-by-step. Happy blogging!

If you liked this tutorial, subscribe to my YouTube Channel and sign up for MY blog by email. Thanks for tuning in!

Design a Winning Header Image for Your Blog

Posted on November 9, 2008 by jpluna

There are so many blog templates and so little time. So it’s understandable why many bloggers stick with “out of the box” template designs.

But here are the top reasons you should have a well-designed custom header image.

A custom header image allows you to:

Establish your brand
Tell visitors where they are
Establish identity

Establish Your Brand

Your customer header image should match your other Web site, print, and offline marketing designs. This consistency helps to reinforce your overall company and/or personal brand.

Mari Smith, Facebook and Twitter marketing expert, exemplifies this branding concept. Below, notice that her Twitter profile and “Why Facebook?” blog both use the same colors, background design, similar pictures, and both use her “blinged out” M logo.

Mari Smith uses consistent design elements to establish her brand

Mari Smith’s Twitter profile also reinforces this same brand. Consistency FTW!

Mari Smith uses same branding elements on Twitter to reinforce her brand

Tell visitors where they are

There are over 100 million blogs on the Internet so it is important that your blog visitors know where they are. The easiest way to do this is to put a big honkin blog title on your header image. Mari Smith’s blog is named “Why Facebook?” It’s clear, it’s obvious, and it eschews obfuscation (avoids confusion).

Search engine optimization tip: Make sure you have your blog title as text on other parts of your blog design. This will help search engines, like Google, index it as a crucial keyword phrase. That way, if someone searches over your title, it will have a great ranking and hopefully show up towards the top of the search results. This is less likely to happen if you only use the text on the image.

This blog is named “Build Your Fan Base”, so I make sure to have this show up as part of the standard blog template text at the top of the page to take advantage of this optimization.

Establish Identity

If you have several blogs, Web sites, and social networking presences (Twitter, LinkedIn, Facebook, Flickr, etc.), it is important to establish your identity early on. I distinguish between Brand and Identity because you could have a corporate brand for a blog (any many blogs) but a personal identity for the blogger.

How many times have you visited a blog, read through some of its great content then scanned the site only to realize there was no name attached to the blog? This is a huge lost opportunity.

To establish identity via your blog header, use a photograph of yourself and make sure your name is on the header. If you do have several Web presences, go the extra step and make sure your photograph matches the other sites. Having a similar expression and wearing similar color clothing help make things that much more consistent. I use the same image on my Twitter profile as I do on this blog to keep things easy and so I don’t have to shop for a dozen light grey shirts.

Summary

To maximize your blog, use a customer image header that reflects your brand, tells visitors immediately where they are, and also announces your name and mug to the world. If you use this trifecta of tips, you will surely be on your way to building a valuable and lasting fan base.

JesseLuna.com

Moving people to action with social media

Tag Archives: blogging