Posts Tagged ‘LinkedIn’

I received two security-related emails in the last 24 hours. One email was from Gawker Media, stating that there was a breach via its commenting system. The second email arrived this morning from LinkedIn, asking me to reset my password because my account was disabled for “security reasons.”

According to this Gawker blog post, Lifehacker, Gizmodo, Gawker, Jezebel, io9, Jalopnik, Kotaku, Deadspin, and Fleshbot were all affected by the security breach.

This Lifehacker blog post has more details on the compromised accounts.

When I saw the LinkedIn email, I thought it might be a phishing attempt so I double checked the the URL in the “From” then did a Twitter search to see if there was chatter on the password check. As expected, Twitter was buzzing with early morning complaints about having to reset passwords. This is also where I saw the Gawker connection (the Gawker Media email was still unread in my Inbox).

This is the email I received from LinkedIn, early this morning:

I still wasn’t clear on the LinkedIn/Gawker tie in until I saw this tweet from the official LinkedIn Twitter account (@linkedin).

What should you do?

• If you have a Gawker login account, change your password and don’t use the same password on other sites.
• If you have a LinkedIn account, reset your password following the instructions in the email (go to Linkedin site, click “Sign In” then click on “Forgot Password” linke and follow directions.

Even though changing passwords is inconvenient, I’m glad the news is spreading quickly to help us protect our social Web accounts.

I’ve heard people say this many times and have experienced it myself, job hunting is a full time job. This isn’t a pie in the sky tech blog post, this is coming from the trenches. I’ve been job searching for the past four months and I want to share my observations using LinkedIn to help you with your search.

Update Your Profile

The main tip for creating your LinkedIn profile is to create a focused account of your recent career experiences. Fill out the entire profile, including past positions, education, interests, and groups. Manage your profile information as closely as you manage your updated resume(s). Be professional, accurate, and put your best foot forward.


Key Sections

• Make sure to update your Contact Settings to match your job search strategyIf you can list that you’re interested in “Career Opportunities” then make sure to list it. If you’re currently in a job but looking for another opportunity, you may not want to add the “Career Opportunities” to the list to keep your search under the radar.
• Take some time to carefully craft the Summary section. I had a one sentence “mission statement” there for a long time but as I used LinkedIn more and more I found other people’s Summary statements useful. Plus, I received feedback from a career counselor that it needed to be beefed up.

  Think of the Summary as a condensed job description. If you’re currently working then write a one or two paragraph description of your key duties and also fold in some of your key accomplishments. If you’re unemployed then list some of your key experiences that match the jobs you’re looking for. You can do this by pulling out one of the job descriptions that you’ve applied to (because you think there’s a great fit) and reflect those qualifications in your Summary. Employers labor over writing those job descriptions and use very exact language to attract the right possible employees so make use of them.

Do Some Networking

1. Connect with current and former colleagues. Reach out to people you have good relationships with in your social network communities. The stronger the relationship, the more valuable they will be in your job search. You’ll be helping them out in the future. Connect with in real life and also online via LinkedIn. The photos above are from local networking events.
2. Use your contacts judiciously and only request connections to people you don’t know when they are super strategic to your search.
3. If you can connect with reputable recruiters, then do so. A Twitter friend recommended a recruiter and she’s been great at sharing job listings and keeping them updated with the current status. While I’ve been connected to her, she’s found jobs for dozens of people via LinkedIn. Contact me if you are in IT in the LA or Ventura County and I’ll pass you her information.

Use It For Research

LinkedIn is incredible for doing research on possible employers:

1. Many companies are listed on LinkedIn. During a typical day’s search, I’ll look up ten companies on LinkedIn and usually nine of them are listed.
2. You can “follow” companies. Then, you can see when new jobs are added, if people leave the company, or if someone gets a promotions.
3. Just as employers can research you online, you can research employees, especially hiring managers and people who will be interviewing you.
4. I also like looking at who’s being promoted and who’s recently left the company. This is a way to get a peek into the current company activities and may point out a new way for you to fit into the organization. “What, I won’t fit into that online marketing manger role? Well maybe I would fit in the Systems Analyst side of things.” This is all valuable intelligence.
5. Look at the Summary descriptions for existing company employees. This give you an idea of what people are really doing. You may be able to get a better picture of who you might be reporting to or who you might be managing.
6. Look at recommendations written for people in the company (you may need to be connected to them to see this). Recommendations from employee colleagues can tell you what employees value and some of their company lingo. For example, if several people recommend an employee and mention “excellent team player” then you have an idea that working in a team is important to that company culture.

Use The Job Search Tool

LinkedIn also has a good job search tool. You can actually apply for some jobs directly via LinkedIn.

I must say, I applied for several positions using this method but never heard back from the companies. This could indicate a hole in the application process or just a bad match. At the very least, this is a great way to discover job opportunities. If you have better luck applying to jobs via different channels (on Monster, Dice, Indeed, recruiter, etc.), you may want to use the LinkedIn search results then go check your favorite channel.

(click below to enlarge the image)

Review

LinkedIn provides an intelligent set of tools to help you with your search. Take the time to set up your LinkedIn account then use it wisely. I hope these tips help. Good luck!

Thanks for stopping by. Please share you LinkedIn job tips and comments below.

Photo Credits:
Atomicshark (cat picture) – License
Stefan (strormtrooper investigator) - License

It’s safe to say that there is no one formula for presenting social media to your company. The approaches will differ based on your position in the company, the company’s culture, formal presentation processes, probably on the size of your company, and the receptiveness of the industry to social media. But if you believe, as I do, that social media is here to stay and that your business can benefit from tapping into the social revolution, then you should find some helpful tips here for making your big pitch.

I’ll start by sharing my personal experience pitching social media to my previous boss then share responses from across different social networking channels. Just so you know, I think my presentation barely made it to first base. The tips I mention below include “corrections” for things I left out of my presentation. Those bits of extra wisdom plus crowdsourced responses should help your presentation go much further than mine and hopefully you’ll knock a homer.

I hope you’ll stick around and add your experiences and feedback in the Comments section below.

The Pitch
It was 2008 and I was pitching social media to the company’s CEO.

It was lonely standing up there in the conference room. It was just the CEO, me, and the glow of the projector displaying my Power Point presentation. But I knew that folding social media into the fiber of the company was the right path. I presented the benefits and massive opportunities of social media, examples of other companies doing amazing things with it, and showed him Tony Hsieh’s (Zappos CEO) Twitter stream to help him visualize what top-down involvement looked like.

Presentation Tips
My personal tips for pitching social media to a boss are:

1. Get help from other colleagues. Two or more people pitching a new project is much more convincing than one lone voice. I chose to present on my own after getting lukewarm feedback from potential allies.
2. Schedule a time for the pitch. This conveys the message that you have something serious and important to discuss and it avoids interruptions.
3. Create a formal presentation. I suggest a Power Point or a written proposal. This will give you a clear framework and keep you on track in case your nerves set in. I used Guy Kawasaki’s “10/20/30″ Power Point presentation guidelines to select the presentation structure.
4. Primarily, answer the question “What problems will social media solve?” This was the first question I was asked and my answer was a bit shaky. My presentation had focused on the benefits and opportunities, not as much on problem-solving. The CEO and I ended up coming up with potential problem-busting uses during the meeting.
5. Present the benefits of using social media from different company perspectives. If you are a marketing person, your inclination may be to only focus on the marketing opportunities. Don’t stop there. You can approach social media from an HR, customer service, IT, and sales perspectives as well. During the meeting, we discussed using social media as part of the Web site process improvement cycle.
6. Recommend a concrete plan of action. Ask for resources (time, people, and money) to accomplish an objective and get a commitment. Make sure you recommend a SMART objective – one that is specific, measurable, achievable, relevant, and time-based.

As a result of the pitch, I was given time to do some “experimenting” with social media. This was less of a commitment than I had hoped for, but was resolved to make the most out of the opportunity. This would require patience since I had already been very active on Twitter and knew what could be accomplished. A year and a half later I designed and help implement a blogging infrastructure and all product managers are now blogging and sharing great content with customers and the Blogosphere.

Other “Pitch” Stories and Approaches

As I closed up the blogging project, I wondered how other people fared making a similar social media pitch. I jumped on my social networks and asked them. I went to Twitter, Facebook, Aardvark, and LinkedIn and posted the question:

Note: This was the question posted to LinkedIn. The Twitter version was much shorter as was the Aardvark version. I blogged about using LinkedIn and Aardvark for doing in depth Internet research earlier this month (includes a video demonstration).


Crowdsourced Responses

There were many different approaches to pitching social media. Here are some of the responses:

Present a binder containing examples of all the things that are being said about the company, industry, products – even about your boss – on social media. Also include some LI Q&A, tweets, blogs etc. by employees, key customers, competitors.

This can be a real eye-opener that brings home the lesson that the train has left the station, and though you can’t control the chatter, you can be influencing the discussion – but only if you get in there and play.

Some great examples to include are situations where a customer was upset or misinformed about something, and got satisfaction through a social media response.

-Rob Duncan, www.robduncan.com, via LinkedIn

Developing a tracking system for social media is imperative for measuring the efforts put in by your social media manager and ROI. While it may not always be concrete numbers, there is something to be said for sentiment, reach, and passion for a company.

- JNR from San Diego

I have never had to pitch my boss on social media, but I have had to pitch social media to very stubborn and old fashioned people before.

I really like Rob’s suggestion of showing examples of where people have talked about your company. When ever I have done that for potential clients, they are very impressed. It helps them to see the vision of what social media is.

I posted a link below of a great video by Socialnomics that I’ve found to be pretty effective. It displays a bunch of impressive statistics on how social media is here to stay.

-Chad Mustard, Owner Blue Helm Communications, www.bluehelm.com, via LinkedIn

A couple [of] suggestions based on my 4+ years experience pitching blogs/SM to clients.

1. I’ve had much more success sitting with decision makers, one or two at a time, in front of a computer, actually showing them what can be done on Twitter, LinkedIn, Facebook, etc. I agree with others here that showing mentions of your company are powerful – even more powerful if you show them these mentions in real time on one of the monitoring sites. For people who aren’t engaged in SM on a regular basis, it all sounds strange and highly theoretical when discussed in a meeting. You have to make it real.
2. Be crystal clear about your SM objectives. If you’re not sure what purpose SM serves in your organization, discussing engagement tactics and even strategy are premature. SM can support many organizational goals – branding, thought leadership, SEO, customer loyalty, lead generation, etc. The top people may not understand SM, but they understand more leads, happier customers, more prominent brands. I think it’s much better to internally position SM as a tool to support initiatives rather than an initiative in itself.

-Brad Shorr, Director of Content Marketing, Straight North, www.straightnorth.com, via LinkedIn

…In order to “sell” my boss on social media it was pretty easy conceptually, just drive traffic from these social media activities to our website. Actually delivering on the results is the hardest part.

…

It’s just getting past that first hump that is the hardest part when you’re relatively unknown in the SM world. Getting the first visitors are always the hardest, but it is something that can provide exponential gains with growth.

…

So the best way to start out is to set some obtainable goals, go ahead with your plan, measure the results and control the expectations with your boss.

-Chris Rizzo, from a Michigan data center, Online Tech, via LinkedIn.

Present the rationale backwards. Start with the benefit of social networking (interaction with brand, profit generation, lead generation, etc.) and leave the execution to the end. Most people can get bogged down in explaining how social networking works which can be a heavy learning curve for some non-tech savvy people.

-Ed M., Hoboken, NJ, via Aardvark

I’ve presented twitter as a valuable primer for research by searching for tags, organizing the results into columns, and highlight key phrases in peoples’ posts. This enabled my boss to see it as both qualitative and quantitative, but also synthesized into something that seemed meaningful, just by providing simple headings like “many women feel guilty when taking time for themselves” with supporting tweets below. Make it look substantial, but highly organized. Avoid the overwhelming clutter appearance of social media. That’s what they’re afraid of.

-Michael Kiser Innovation/Interactive consultant in Chicago, via Aardvark

Review

We’ve seen my approach to pitching social media, some of my tips, and several other approaches. If you’re about to make a big pitch to your boss, department, or to a potential client, I hope these approaches and techniques help you in your endeavor.

I’d also like to send a big THANK YOU to everyone who responded to my question and shared and contributed to the research for this post.

Have you pitched social media to an executive? As always, I would be honored to hear your stories via the Comments.

[Update 6/5/2010: Added captions (English) to the video, click on the "CC" popup button on the bottom right of video. I also added a transcript of the video to the end of the blog post.]

Have you ever tried using Google to find answers to complex and niche business questions? I have, but sometimes the questions are so specific that they require custom answers from an expert. When that happens, I turn to my secret weapons, LinkedIn and Aardvark (Vark.com).

In this video, I’ll show you how to use the one-two punch of LinkedIn and Aardvark to get answers to tough questions from an army of experts in a matter of minutes.

I skipped over some of the nuances of using each tool so I included some best practices for using each network at the end of this blog post.

LinkedIn

This Question was posted on LinkedIn under the “Internet Marketing” category.

LinkedIn’s Q&A feature allows users to post questions by category then allow LinkedIn members to answer them. Members usually provide rich and in-depth responses because they care about the subject and also to share some of their expertise.

Results
As of May 26th, 2010, the question has received 13 high quality responses. The answers started rolling in shortly after it was posted.

Learning Points

• The Question should be brief and clear with personal side to it.
• If you’re going to eventually blog about a Question, mention that in the Question. Most people love being mentioned in blog posts. It’s great for PR and further establishes the responder as a topic expert.
• Follow up on each and every response. On this Question, I communicated with each responder via LinkedIn’s private message system. I asked follow up questions and requested permission to use the response on my blog post.
• The Q&A process is also a great opportunity to connect with responders and add them to your LinkedIn network. I often extend an invitation to responders.
• LinkedIn responses usually provide amazing feedback on difficult questions.
• This is a link to my LinkedIn profile. Check it out and let’s connect.

Aardvark

This is the question I posted to Aardvark.com.

You may not have heard of Aardvark. Aardvark is a crowdsourcing Q & A site. I first heard about it via technologist Robert Scoble (@scobleizer on Twitter). To use Aardvark, you have to sign up and become part of the Q & A community. To ask a question, you just go to vark.com, login, and submit your question. Aardvark figures out the related category then emails potential responders that have expertise in that field.

Results

• The question received four highly relevant and almost immediate responses. That’s the main forte of Aardvark – you get answers fast.

Learning Points

• Make sure the question is brief and to the point. When people receive the response, they will most likely make up their minds in a second as to whether or not they are going to respond. If they have to figure out the question, they’ll be less likely to respond.
• While Aardvark provides rapid responses, it limits the number of responses. There is a “resubmit” feature though.
• I communicated with each person that responded and asked for permission to mention their response in the blog post. This is a great way to extend the conversation and get more helpful information.
• CAUTION: I’ve only used the Q&A feature a couple of times and I did not realize that the conversation was all posted online. Make sure you review your privacy settings and be careful what information you transmit.

Video Transcript