Posts Tagged ‘Promotion’

Burger King is once again pushing the envelope. Or, in this case, pushing the wrapper.

Customers in Brazil secretly had their pictures taken then found their faces on the Whopper wrapper.

I love promoting awesome people, great causes, events, and organizations/businesses that are doing interesting things. My favorite tech tool to help me do this is the Apple iPhone 3Gs.

There’s a reason the iPhone 3Gs is such a hot seller, it is a mobile promotion machine. I use it to check email on the road or at home when away from my laptop. I use it to take pictures that I post to my Twitter and Facebook status feeds and to various blogs. The built in video allows me to post to my YouTube Channel, post via email to my Posterous account, send short videos via 12seconds.tv, and to live stream using Qik.com and UStream. With this single tool, I can immediately share what’s going on with my life or at an event.

Here’s an example of how I used my iPhone for shameless self-promotion. A couple of months back, I noticed Nancy Rodriguez’s Twitter update where she mentioned that she and the crew from Q1047, the local Hip-Hop and R&B station, where going to be live broadcasting from a nearby McDonald’s. It was around 7am so I grabbed a fast shower then zoomed over to McDees. I had chatted with Nancy before via Twitter so it was great meeting her and the rest of the Rico and Mambo show. I took a couple of photos of them in action, posted the pictures to Twitpic and Twitter, spoke to Nancy, then headed back to go home.

Now, I’ve been listening to Q1047 since I moved to Ventura County and it’s my favorite station. So I was glad to post pictures and tweet about them on Twitter. But as I headed back to the car I realized that I could have plugged my new online blogging course. So I decided to grow a sack and went back to ask Nancy to send a shoutout to my BuildYourFanBase.com readers and she kindly did so.

Fifteen minutes after I left the live broadcast, I had uploaded the video shoutout to YouTube and had already tweeted out a link to my blog post on the event. Minutes later Nancy retweeted the link and gave my blog and new blog class an on-air shoutout.

Now that’s promotion at the speed of light!

Do you have any other mobile promotion tech tools that you swear by?

I’ve been buying IKEA furniture since the company first opened its doors in California. So when a Twitter friend tweeted about an IKEA social media case study video, I had to take a look.

IKEA ran a promotion this Fall on Facebook to engage its customers and fans. By cleverly using the picture-tagging feature built into Facebook, they drew in over a thousand friends for one of the store owners, Gordon Gustavsson, and spread awareness of IKEA’s products.

The IKEA promotion, as described in the video below, had three key features that made it engaging and memorable:

1) Easy – For Facebook users, the promotion was simple. All they had to do was friend Gustavsson then tag pictures. There were no spammy applications to install in order to participate and share with other Facebook friends.

2) Interactive – It required fans to keep an eye out for new showcase pictures so they could rush to them and be the first to tag a furniture item.

3) Clearly Defined – Facebook fans knew the rules of the promotion – that there would be limited number of showcase pictures to tag and that they had to be first to tag them to win.

I don’t have the numbers on the overall reach of the promotion, but engaging over a thousand fervent fans on Facebook is great way to build a fan base.

Did YOU hear about the IKEA promotion before this blog post? What would YOU have done to extend the reach of this promotion if you were in charge of the campaign?

I just started registration for my upcoming online blog class. It is an intro to blogging class using WordPress.com. Registration is open now and the class begins on Saturday, November 14, 2009.

I LOVE promoting other people and organizations that are doing good and interesting things. Whether it’s a cause, a new community service, or a new business, I’m there and ready to help. Well today I’m doing something different for me and asking for your help in promoting this new online class.

You’re supporting me just by reading this blog post, so Thank You! Also big thanks to those who have already registered and Retweeted.

Here are 14 ways to help support my blog class:

1. Register and take the course if you are looking to get started with blogging.

2. Tell a friend who may want to get into blogging about the class.

3. Tell your community about it. Whether this is your online or IRL community.

4. Use the #niceblog tag in related tweets.

5. Tweet the Registration page or this page on Twitter.

6. Follow @niceblog on Twitter.

7. Blog about it or post info to your Twitwall account.

8. Interview me and find out why I started this class.

9. Wear a Twibbon on your avatar. They are available at twibbon.com or contact me and I can make you one.

10. Do a video in support of the class. This could just be a 12Seconds.tv video or even a video response on this blog post.

11. Add a link or button to your blog. Contact me if you need a button and I’ll make one for you if you like.

12. Post the link to the Registration page to your Facebook account. You can use the Share feature at the bottom of the registration page. Or just add the page as a Link on your Facebook status.

13. Are you using Twitter Lists? Add @jesseluna and @niceblog to your “WordPress” or “Blogging” list and any others that are relevant.

14. Mention this class to your PR and blogger friends. Who knows, they may be interested in writing about a bootstrap venture.

Thanks for your attention and support!