Posts Tagged ‘sales’

The Apple iPad will start shipping in about 3 months and the tech industry is buzzing. Many people were disappointed after the Steve Jobs presentation because they expected a new wizbang technology that just didn’t seem to be there. Others have been cautiously expectant.

I think the iPad will be very successful and Apple will ship 8 million units in 2010 for the following reasons:

1. The iPad will jump all over the Kindle market and greatly expand the mobile reader market
2. The iPad will open up new types of mobile interactive media. It will finally create the first “electronic book” that we have been expecting for years
3. We’re going to see a lot of activity from the developer community in the form of expanded iPhone apps and new iPad applications. People are already coming up with ideas for the next great games.

So there you have it, my prediction for the future of the iPad. In case you’re wondering, I did have a prediction on the iPhone and I was largely wrong. The biggest thing I learned from the iPhone launch was that Apple addresses weakness very quickly.

How do you think the Apple iPad will fare? Will it be wildly successful like the iPhone or fizzle like a Mac Book Air that slides into the envelope of oblivion? Once you blog your prediction, leave a comment here so we can follow up in a few months. Or, if you’re not blogging yet, leave a comment with your prediction and key reason(s).

Are you in?

Photo credit: Apple Computer

The revolutionary part of social media is that it takes offline ways of doing business – networking, one-on-one communication, relationship building – and offers an online way of building and fostering them.

This is a fundamental shift in the way companies sell and market online.

In this new sales and marketing world, “leads” and “eyeballs” will now be seen as “people” and “fans”.

The only way social media will go away is the way the “e” fell off of “e-business.” Social media will be folded into the way all companies conduct business.

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